Bourbon, racing tires square off in final round of ‘Coolest Thing’ contest
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Two Indiana-made products are slated to square off in the final round of the Indiana Chamber of Commerce’s Coolest Thing Made in Indiana contest.
Hoosier Racing Tire in Plymouth and Hard Truth Distilling Co.in Nashville rose to the top in the chamber’s annual single-elimination bracket tournament. The finalists beat out competitors like Blue Fox Farms of Wawaka and Guardian Bikes of Seymour to make it to the final round.
Hard Truth and Hoosier Racing Tire have both competed in years past with Hard Truth making it to the quarterfinals of last year’s competition. Hard Truth this year has entered its Hard Truth Maple Bourbon Cream, which will face off against Hoosier Racing Tire’s racing tire product.
The tournament is driven by online voting open to the public. The final round of voting opened Monday morning and will continue until 9 p.m. Thursday. The winning company will be announced Dec. 13 at the Indiana Chamber’s 2023 Best IN Manufacturing Awards Luncheon.
The competition began last month with 47 total competitors. This is the third year the Indiana Chamber has put on the Coolest Thing tournament. Last year’s winner was Leesburg-based Maple Leaf Farms for its roast half duck. And, Janus Motorcycles of Goshen took the top spot in the inaugural tournament.
To place your vote in the final round of the contest, visit indianachamber.com/coolestthing.