Boston Company Acquires 250ok in Indy
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowAn Indianapolis-based email analytics provider is under new ownership. 250ok, which was founded in 2011 by ExactTarget alumnus Greg Kraios, has been acquired by Massachusetts-based Validity. Financial terms of the deal are not being disclosed.
Validity is a customer data quality firm headquartered in Boston. The company says bringing 250ok into the fold “broadens its optimization capabilities across the global ecosystem of email service providers.”
Validity says the acquisition will bring together some of the top talent in the email industry.
“Amongst the many players in the email market, the 250ok team is such a perfect fit within the Validity family,” Mark Briggs, chief executive officer of Validity, said in a news release. “Our combined analytics platform, email expertise, and reach across the broadest set of email service providers brings enormous value to marketers across the world.”
The acquisition is Validity’s fifth in the last two years. The company says it is looking to expand its market presence and broaden its portfolio of solutions for sales and marketing professionals.
The company did not specify whether any jobs would be affected by the deal.