Borshoff Hires Two

Jeff Gasior and Whitney Ertel

Borshoff has named Jeff Gasior vice president of digital. He will lead the firm’s digital media strategy and advertising. Gasior previously served as president of Statwax, a digital strategy and marketing agency, and vice president at BLASTmedia, leading paid digital and social media initiatives.

Also, Whitney Ertel has been named vice president of public relations, providing senior-level public and media relations strategy, as well as crisis communications counsel. She previously worked for agencies including Ketchum and Burson-Marsteller in the United States and London. Ertel also served as director of public relations and social media for Indiana University Health, Indiana’s largest health system.