Zionsville-based tech company Boosterville has closed on an $830,000 seed round of funding. The company says it plans to use the funding to accelerate the rollout of its proceed donation platform into new markets.
The round of funding was co-led by Indianapolis-based 316 Investments and VisionTech Angels, along with a matching investment from Elevate Ventures. Boosterville’s platform allows businesses to donate a portion of their proceeds to nonprofit organizations directly through credit card transactions from customers who have also registered with Boosterville.
Customers can also donate to their favorite nonprofits by using their registered credit cards at Boosterville businesses.
"Merchants have long been challenged by measuring return on investment of local marketing dollars spent," said Ben Pidgeon, executive director of VisionTech Angels. "Boosterville has developed an elegant, yet powerful solution for businesses to engage with customers in supporting local causes, help local groups raise funds they need to be successful, and in the process, build a more loyal customer base."
Boosterville says the platform saves businesses up to 80 percent in processing fees by giving the money raised by customers directly to the nonprofits. The company launched from Zionsville’s zWORKS Entrepreneurial and Coworking Center and previously graduated from tech accelerators in Tennessee and Missouri.