Balance Digital Marketing has selected John Duncan (pictured) to serve as executive vice president and Phil Schott (pictured) to serve as vice president of services. The company says the hires are part of its commitment to the Indiana Economic Development Corp. to add 36 jobs by 2024. Balance is a partner of Indianapolis-based Salesforce Marketing Cloud and says Duncan will focus on bringing Salesforce Marketing Cloud to the nonprofit and education sectors in his new role. He previously served as director and chief development officer of the Delta Upsilon Educational Foundation. Schott previously served manager of deliverability at Salesforce Marketing Cloud. In his new role, he will lead and growing the company’s full services team. Balance has also hired Maria Chkeri and Maureen Knaus to serve as deployment managers. They will be responsible for managing the use of Salesforce Marketing Cloud for the NCAA and the United Way, respectively.