Fort Wayne-based Ash Brokerage Corp. has named Larry Dahl president. He previously served as president of Lincoln Benefit Life in Nebraska.

January 30, 2014

News Release

Fort Wayne, Ind. — Ash Brokerage has named Larry Dahl, an accomplished financial industry veteran with more than 27 years experience, as its new president.

Dahl will help to create a clearly defined vision and strategy, and will be looking at new ways to enhance the Ash business model and offerings. His goal is to take advantage of opportunities in the marketplace to reinvent life insurance in the hearts and minds of consumers. He is passionate about impacting lives by changing the industry.

“It's about aligning vision with values,” said Chief Executive Officer Tim Ash, “It's about growth and a belief in the Ash culture, and speaks to our desire to constantly assess and improve our business through people. Ash is a place where the greatest investments we make are in our people and Larry will be adding to the already strong team we have in place.”

As former president of Lincoln Benefit Life (LBL), Dahl provided leadership for the company until its sale last year by parent company Allstate Insurance. Additionally, he previously led the LBL sales management team and the sales, marketing and technology support teams He also led the Allstate life tax department and advanced marketing team. Dahl is a graduate of the University of Illinois, where he earned a bachelor’s degree in accounting and his Juris Doctorate. He is Series 6 & 26 licensed, in addition to affiliations with AALU and ABA.

“The Ash organization has an extremely strong foundation…its people, its relationships and its desire to make a positive and impactful difference for their clients are world class. They are well-positioned to build upon this foundation,” said Dahl, “Family, relationships and culture are extremely important to me. These intangible, yet vital, fundamentals form the foundation upon which great organizations can grow, thrive, and become game changers and make a difference along many dimensions. Amy and I are incredibly excited to join the Ash team.”

In support of his belief that our children are our future, Dahl has served on the boards of many charitable organizations: Teammates, Junior Achievement, Nebraska Council of Economic Education, and the Children's Hospital of Omaha. He and his wife Amy will reside in Fort Wayne.

About Ash Brokerage:

Ash Brokerage is an independently owned insurance brokerage general agency that offers hands-on expertise through consultative approaches to product solutions, concept evaluation, underwriting negotiation and business development. Ash's nationwide footprint is based in Fort Wayne, Indiana, with regional offices and marketing consultants located throughout the United States. Over the past 40 years, Ash has become the largest independently-owned brokerage agency, serving insurance agents, financial advisors, registered representatives and career agents through a business-to-business relationship.

Source: Ash Brokerage Corp.

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