As Indianapolis-based Anthem Inc. (NYSE: ANTM) prepares to officially rebrand to Elevance Health Inc. later this month, the company is launching its healthcare services brand Carelon and health plan brand Wellpoint. The health insurance company says the rebrand will optimize and streamline its brand portfolio and reduce complexities.
The ancilliary brands will join the company’s existing Athem Blue Cross and Blue Shield brands. Anthem first announced its rebranding plans in March.
“An important part of being a lifetime, trusted health partner is grounded in our ability to ensure consumers have access to services that will meet their whole health needs across their entire healthcare journey,” said Gail Boudreaux, chief executive officer of Anthem Inc. “The addition of our new brands to our family of companies will bring together services and products within their respective brands that further integrate our business and health expertise across the industry to solve complex challenges and improve consumers lives.”
Anthem says Carelon will consolidate its capabilities and services under one brand, offering integrated whole person care delivery, pharmacy, behavioral health, and digital services. The company plans to fully transition its capabilities and services under the Carelon brand over the next two years.
“Carelon makes connected care possible for everyone by putting people at the center of what we do and delivering the right balance of care, technology, data-driven insights and expertise to solve complex challenges and help consumers lead healthier lives,” said Pete Haytaian, executive vice president of Anthem and president of Carelon. “Bringing together these solutions will help deliver our strategy, drive growth, and exceed expectations for care providers, consumers, and our other partners.”
The company says the Wellpoint brand will unify its Medicare, Medicaid, and commercial health plans and simplify interactions consumers have with the health plans. Anthem plans to make the transition over the next few years.
“Unifying many of our non-Blue Medicare, Medicaid, and commercial health plans under one brand helps consumers, care providers, and the healthcare industry better understand how our organization works together to deliver our distinct set of products and services that address the health and wellbeing of those we serve,” said Boudreaux.
Anthem will officially become Elevance Health and begin trading under the new ticker symbol ELV on June 28.