Another Grocery Delivery Service Comes to Indy, Carmel

A California-based grocery delivery company has expanded into central Indiana. Instacart says it has partnered with Whole Foods Market, Costco, Marsh Supermarkets, Georgetown Market and Petco to provide one-hour doorstep deliveries.

The companies footprint includes downtown, Broad Ripple, Meridian Kessler, Washington Township, Nora and Carmel. Instacart says it has initially hired 70 "shoppers."

Marsh Supermarkets Senior Director Customer Loyalty Amit Bhardwaj calls Instacart the "perfect partner" to "create an exceptional shopping experience while supporting and improving the communities we serve."

To use the service, customers can log into the shopping site or mobile app, add items to virtual cart and select delivery window of one hour, two hours or scheduled in the future. The company says most users select the two hour window, which comes with a $3.99 charge. There is a $5.99 charge for one-hour deliveries. Instacart also features an annual membership option.

Founder and Chief Executive Officer Apoorva Mehta says the company decided to make the Indianapolis area its 17th market "after receiving tremendous demand from the community and extremely high interest from retail partners here."