Fishers-based American Resources Corp. has added Jeff Peterson as vice president of the American Rare Earth division. He brings nearly 20 years of experience including operations, engineering, sales, and product development to American Resources. Peterson will focus on deployment and commercialization of the Rare Earth division’s processing, isolation and purification technology suite, as well as broadening the supply of certain critical and rare earth element feedstocks.

He began his career as a Commissioned Officer in the United States Navy serving on board nuclear-powered submarines. After resigning his Commission, Peterson joined Westinghouse Electric Co. where he served as part of the engineering and licensing team in the design and U.S. Nuclear Regulatory Commission approved licensing of a first-of-its-kind Generation III+ pressurized water reactor for commercial electricity generation. He then joined Cyient where he was promoted to sales, strategy, and product development leadership roles. Peterson most recently worked with Hitachi Vantara as part of the North American sales team, selling digital transformation initiatives into key industrial markets.

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