AgReliant Launches ‘Advantage Acre’

(L to R) AgReliant's Noah Freeman and Bryan Brochin

Westfield-based AgReliant Genetics has launched the beta trial period for its "precision agriculture platform." Advantage Acre, developed with West Lafayette-based Spensa Technologies, aims to bring together three foundational elements of farming: seed, soil and weather.

AgReliant, which is the third largest seed corn company in North America, says Advantage Acre will combine the company’s knowledge of its seed products with soil mapping technology from AgSoil Analytics and advanced weather forecasting from Weathertrends360. AgReliant says farmers will be able to use the digital technology to plan and implement their field strategy and maximize their yield potential.

"AgReliant Genetics has and will continue to focus on providing our customers with consistently competitive seed products," said Bryan Brochin, AgReliant Genetics vice president of marketing and business development. "The Advantage Acre platform was designed to maximize the genetic potential of our seed and provide an innovative user-interface for our customers. The introduction of the system is the culmination of extensive effort from our team and the industry-leading collaborators who have provided their expertise related to precision technology, soil and weather."

The platform can be utilized on a computer or tablet, according to the Advantage Acre web site.

"The launch of Advantage Acre can be a game-changer for growers and advances precision agriculture to the next level," said Johnny Park, president of Spensa Technologies. "We worked closely with AgReliant to develop this multi-level platform that will serve all growers and assist consultants in their agricultural support networks. I look forward to seeing the positive outcomes that will result from this advanced technology."

AgSoil Analytics is a Purdue University-affiliated company led by agronomy professor Phillip Owens. Spensa Technologies is also based in the Purdue Research Park.

The beta trial period ends on June 30. Click here to learn more about Advantage Acre.