The Adams County Economic Development Corp. is debuting updated branding, which it says includes a new logo, color scheme, core values and website. The organization says it began the rebranding process last year to better align its strategic vision and mission.
The organization says the new logo reflects its approach to business retention and attraction, as well as building community. The updated color scheme is meant to represent the ideals of the ACEDC, which include trustworthy, determined, balanced, and joyful.
Executive Director Colton Bickel says the organization felt it was time for a fresh look.
“This is a long time coming, and we as an organization could not be more excited,” said Bickel. “We have been working hard over the past several years for this initiative and it is a thrill to see it presented to our community. We hope this fresh face brings about a fresh understanding of the ACEDC and the work we put into making Adams County a place that businesses and individuals have the opportunity to thrive.”
Additionally, the ACEDC says its new website can be used as a resource for site selectors, current businesses, and residents. The site features simplified navigation, as well as information pertaining to demographic profiles, incentives, and elected local government contacts.