Beer Tech Company Beefs up Digital Presence
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowCarmel-based SteadyServ Technologies LLC has acquired a digital beer technology developer in North Carolina. The brewing industry inventory management company says the deal for PintLabs LLC will allow app users to find the location of available beers. During an interview in October on Inside INdiana Business Television, SteadyServ Chief Executive Officer Steve Hershberger discussed the company's global growth plans, which include adding up to 100 workers by 2016. June 25, 2014
News Release
CARMEL, Ind. (June 24, 2014) – SteadyServ Technologies, a mobile SaaS-based inventory and management system for the beer industry, today announces the acquisition of PintLabs, the leading provider of online beer information and data.
Through the agreement, SteadyServ acquires all of PintLabs' assets, including BreweryDB, creating a more robust experience for iKeg users.
“We are proud and excited to add the deep skills and experience of the PintLabs team, as well as the industry-leading products they have developed, to the SteadyServ family,” said Steve Hershberger, CEO of SteadyServ. “This acquisition puts us another step closer to delivering the new standard of performance within the three-tier system.
iKeg makes it easier for brewers, distributors and retailers to optimize their beer selection and ensure they have the right amount in the right places – at the right time – so that patrons don't have to hear, 'sorry we are out of that,' ever again.”
Founded in 2011 by passionate beer enthusiasts Jason Austin, Garrison Locke and Shaun Farrell, PintLabs' BreweryDB contains detailed information on more than 30,000 beers and brewers, including an overview, history, locations, label art and ingredients, as well as other core beer attributes such as style, alcohol content and bittering units.
The acquisition of this data will now provide iKeg users – on-premise restaurants and bars, brewers and distributors – with this breadth of information at their fingertips during the in-app experience. Soon, it will also allow consumers to quickly find where their favorite beers are on tap and more easily explore new beers that are trending in popularity in their geographic location.
For distributors, using iKeg with the integrated BreweryDB database helps build their own product lists and educate staff on all pertinent characteristics of each beer. In addition, breweries can ensure that the information about their beers is complete and accurate, as well as share content about the beer and the brewery. And lastly, retailers can utilize the information to promote the beers that they have on tap at any given time and provide service staff with an effective beer education and marketing tool.
“SteadyServ's clear vision for the beer industry matches with the core beliefs of PintLabs,” said Jason Austin, co-founder of PintLabs. “Our goal of becoming the definitive source of beer industry data aligns perfectly with the efforts of the SteadyServ team. We are thrilled to join a company that is as passionate about beer and technology as we are.”
Brewers, distributors and retailers use SteadyServ's technology as a way to easily access and manage information on the fly; tracking real time performance metrics, goals and benchmarks, as well as oversee the entire inventory and ordering process.
Consumption data is tracked to provide retailers details about its customer base, which beers are selling best in the area, and which taps will give them the best return.
With the acquisition, SteadyServ will relocate the PintLabs team to a larger office in Raleigh, NC, which will serve as an iKeg software development, CRM and sales support office.
For more information about SteadyServ, visit: http://www.steadyserv.com.
About SteadyServ
Headquartered in Carmel, Indiana, SteadyServ was co-founded in 2012 by Steve Kremer and Steve Hershberger, an experienced software, technology and beer entrepreneur. Kremer and Hershberger have assembled a strong team with extensive experience in software design and engineering, craft brewery marketing and operations, hardware engineering, big data analytics, as well as, global manufacturing, mobile technology, finance, and business operations.
Source: SteadyServ Technologies LLC