Indy Tech Company Rebranding

Posted: Updated:
R.J. Talyor founded Quantifi, now Pattern89, last summer. R.J. Talyor founded Quantifi, now Pattern89, last summer.
INDIANAPOLIS -

The chief executive officer of an Indianapolis-based tech company says a recent rebranding represents the company's continued evolution. R.J. Talyor says Pattern89, formerly known as Quantifi, comes with an enhanced platform designed to help brands get the most out of their social advertising.

Quantifi was originally launched in 2017 as a spin-off of Indianapolis-based High Alpha. Talyor says Pattern89 builds on Quantifi's original platform using artificial intelligence and automation to help brands identify the most successful patterns in social advertising.

"Scientists have identified 88 constellations in the night sky, and still search for an 89th. Pattern89 reflects how we explore the billions of data points in the paid social universe and help brands discover the winning patterns in their own social ad data," Talyor said. "Our platform enables brands to navigate digital ads across social channels in real-time and make data-driven decisions to reach their target audiences and drive engagement and conversions."

In conjunction with the rebranding announcement, the company launched its Pattern89 Discovery solution, which uses a four-step process to help brands create more effective paid social campaigns.

Shortly after Quantifi launched last year, Talyor appeared on Inside INdiana Business with Gerry Dick to talk about the venture. You can view that interview by clicking the link below:

  • Perspectives

    • Planning For Expansion or Relocation in 2019?

      Given the strength of today’s economy, business relocations and expansions that were once few and far between are now much more common. Businesses considering significant investments or relocations in 2019 will consider the cost and availability of workforce, logistics, cost of short- and long-term occupancy, and much more when looking for the ideal project site. There needs to be a good community fit as well. While these are all critically important factors to the success of a...
    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Indy Airport to Introduce New Airline

      Indianapolis International Airport will today host an event to welcome a new airline. Airport officials say the provider will add more routes to IND's growing roster of options. Earlier this month, the airport reported record-breaking traffic in the third quarter. IND said the more than 2.4 million passengers that passed through the airport in the third quarter of 2018 marked an 8 percent year-to-date increase over last year and the best third quarter in the facility's history.

    • IND Adds New Airline, Nonstop Routes

      A Florida-based airline, billing itself as an "ultra low-cost carrier," is coming to Indianapolis International Airport. Spirit Airlines Inc. (NYSE: SAVE) will begin daily, nonstop service to Las Vegas and Orlando in March, and add summer seasonal nonstop service to Myrtle Beach in May. Vice President For Capacity Planning Mark Kopczak says the airline sees "real potential for growth" in those routes, adding IND has done a good job "selling Indy as a place...

    • National FFA Convention to Stay in Indy

      One of the state's largest conventions will remain in Indianapolis. The National FFA Organization has announced Indy will continue to host the National FFA Convention & Expo through 2031. The announcement comes two months after the organization set a new attendance record at the 2018 convention, which drew 69,944 people. The event had an estimated economic impact of $39.8 million for the city. The organization has previously committed to hold the event...

    • Stellar Communities Winners Unveiled

      Lieutenant Governor Suzanne Crouch has unveiled the two winners of the 2018 Stellar Community designation. The regions selected for the designation will receive state funding to implement the revitalization plans submitted for their communities. This is the first year the designation has been awarded on a regional basis. Each region will receive $4.5 million from the Indiana Office of Community and Rural Affairs, $2 million from the Indiana Department of Transportation and...

    • Indiana Companies Among 'Just 100'

      Three Indiana-based companies are including in Forbes' 2019 "Just 100" list. The ranking, according to the publication, features companies that are "taking the public interest into their own hands and generating better returns for themselves and society in the process."