Torchlite Brings in Big Name Expertise, Funding

Posted: Updated:
McCorkle is a Rush County native and Ball State University graduate. McCorkle is a Rush County native and Ball State University graduate.
INDIANAPOLIS -

Indianapolis-based Torchlite has named two tech industry veterans to leadership roles and closed on a $2 million round of seed funding. Scott McCorkle, former chief executive officer of Salesforce Marketing Cloud, is now executive chairman and Jeffrey Rohrs, chief marketing officer of New York-based Yext (NYSE: YEXT) has been added to the board.

Torchlite has now secured $4 million in seed funding since its launch in 2015 and says the latest round will be used to scale up sales and marketing efforts outside the state.The company is touting 228 percent revenue growth over the last year, while tripling its customer base and expanding its network of marketing freelancers, or Torchliters, to 250. One year ago, Torchlite announced plans to add more than 140 jobs over three years.

Since leaving Salesforce last August, McCorkle has taken on multiple roles at Indianapolis tech companies, including executive in residence for Indianapolis-based High Alpha and executive chairman of marketing technology startup Fuzic Inc. McCorkle was honored last year as the 2016 TechPoint Mira Awards Trailblazer in Technology.

McCorkle says "I speak with marketing executives every day and there is a strong common theme: companies need help accelerating their marketing plans to action. Help means technology to identify marketing objectives and then help managing marketing campaigns and deliverables to completion. And help means finding experts to do the work. More than ever, there is a critical need for some company to focus on the full breadth of marketing in a way to help marketers identify, prioritize and staff their marketing objectives. This company is Torchlite."

Yext helps customers manage details of their online presence and Torchlite says Rorhs will help "guide the company's approach and vision to empowering marketers." Rohrs says Torchlite possesses an "impressive combination of technology and on-demand talent" that he says "stands to help companies of all sizes market more efficiently and effectively than ever before. Their offering eliminates either/or marketing hiring decisions, allowing organizations to tap into a deep bench with rich strategic, creative and technological expertise that it would take years to otherwise build in-house." He previously served as vice president of marketing insights at Salesforce and its Indianapolis-based marketing cloud predecessor, ExactTarget, and president of Cleveland-based Optiem.

Torchlite was founded by Susan Marshall, who previously worked for big names in tech like Apple, Adobe and Salesforce Marketing Cloud.

  • Perspectives

    • Don't Drop Your Guard

      Why do you lock your home every time you leave it? Most likely, you do it to keep thieves out. Since you haven't experienced any thefts, why continue to lock up? Okay, you're probably shaking your head and thinking that I must not be all that bright. You keep locking your door because you don't want to create an opening for the thieves. Then help me understand what I've seen many companies do over the years...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Bloomington Chamber Names '10 Under 40' Winners

      The Greater Bloomington Chamber of Commerce has announced the winners of the 2017 “10 Under 40 Awards.” The honors are given to professionals under the age of 40 based on their professional achievement, leadership and civic involvement efforts. 

    • BorgWarner to Break Ground on Noblesville Center

      Michigan-based BorgWarner will break ground today on a $28 million technical center in Noblesville. The 100,000 square-foot facility will consolidate the company’s existing centers in Anderson and Pendleton into one location. 

    • New Trailer Previews Columbus-Focused Movie

      A national publication has published a theatrical trailer for a Hollywood movie that was filmed in and features an Indiana city. Entertainment Weekly unveiled an exclusive preview of Columbus, which stars John Cho, Haley Lu Richardson and Parker Posey. The film focuses on a Korean-born man, played by Cho, whose father ends up in a coma and hospitalized in the Bartholomew County city. He forms a relationship women, played by Richardson, who is an expert on the local architecture.

    • Brown County Tourism Officials Propose $10M Concert Hall

      Plans for a $10.2 million indoor entertainment venue have been announced in Brown County. The Brown County Convention and Visitors Bureau and the Brown County Convention and Visitors Commission say the proposed 2,000-seat facility would be county-owned and paid for through an innkeeper's tax over 30 years. The Maple Leaf Performing Arts Center, as leaders are calling it for now, still needs town, county and local community organization and commission approval.

    • Nature Preserve Efforts at White River Bluffs Continue

      The Central Indiana Land Trust says it has completed the first phase of a $2.9 million effort to establish White River Bluffs in Marion County as a nature preserve that includes 12.2 acres along the White River. The property features some of the oldest trees in Indianapolis, including some estimated to be between 200 and 500 years-old.