McCorkle Joins Indy Tech Startup

Posted: Updated:
McCorkle also serves as executive in residence for Indianapolis-based High Alpha. McCorkle also serves as executive in residence for Indianapolis-based High Alpha.
INDIANAPOLIS -

One of the biggest names in Indiana's tech sector is joining Indianapolis-based marketing technology startup Fuzic Inc. Former Salesforce Marketing Cloud Chief Executive Officer Scott McCorkle will serve as executive chairman of the custom audio advertising company.

Fuzic co-founder Brent Oakley says the company was "born from my need as a business owner to have an easy-to-use, software-as-a-service platform that fused music and messaging through custom audio advertising integrated with licensed music." He says more than 100 organizations have already adopted the platform.

McCorkle says mixing music and messaging helps retailers and other location-based businesses to encourage customers to shop and spend more. He says the platform comes at a time that it has "never been more important" for those companies to control their environments.

McCorkle, who left Salesforce in August 2016, also serves as executive in residence for Indianapolis-based High Alpha.

Fuzic uses customized messaging and licensed music playlists to help companies engage on-site customers. The company says the messages are recorded by on-demand voice talent and can be recorded and produced within hours of a company's request.

The company has also announced the acquisition of mobile development company Pragmatix Studio. The company says the deal will help accelerate product development. Financial terms were not disclosed.

  • Perspectives

    • We Can and Must Do Better - Together

      This year, Congress has worked hard to craft solutions to real challenges being experienced in the healthcare marketplace. The fact is that in many states the individual insurance market needs to offer more health plan options at lower cost for Hoosiers. We need Congress to act now. Throughout this debate, St. Vincent, part of Ascension, has sought to be a voice for our patients by calling on Congress to pass legislation that meets three simple principles...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Carrier Parent Looks to 'Set The Record Straight'

      The parent of Carrier Corp. says it is looking to clear up some confusion about its plans for its Indianapolis manufacturing facility. Connecticut-based United Technologies Corp. (NYSE: UTX) says there have been inaccurate reports about the facility and the jobs associated with it.

    • BWI to Break Ground on First U.S. Facility

      State and local officials will Wednesday afternoon join executives from BeijingWest Industries Co. Ltd. to break ground on a more than $80 million manufacturing facility in Greenfield. The nearly 275,000 square-foot building will be the Chinese company's first production site in the U.S. and is expected to create up to 441 jobs by 2021.

    • IU Targets Entrepreneurship With Reorganization

      Indiana University is detailing measures it says will boost entrepreneurial activity at its campuses statewide. President Michael McRobbie has reorganized the IU Research and Technology Corp. in ways the school says will better address challenges such as talent identification, capital, startup space and programming for the companies behind innovations at IU.

    • New Ivy Tech Campus Chancellors in Place Statewide

      As part of its new organizational structure, Ivy Tech Community College has announced the 19 chancellors that will head its statewide campuses. President Sue Ellspermann says it represents the next step "in putting more 'community' into community college." The more localized structure, Ivy Tech says, will create self-sustaining units led by the chancellors. The new setup replaces the regional or bi-regional leadership structure that had been in place.

    • Zionsville Company Relocating to Westfield

      A Zionsville-based distributor is planning to relocate to Westfield. The Westfield Advisory Plan Commission has approved plans from NewPro Containers to invest $4 million for a new facility near the Westfield Business Park.