For decades, central Indiana has counted on sporting events to serve as an economic driver for the tourism and hospitality industry. A recent IUPUI study found sports generate $3.4B each year, except in 2020 as the pandemic has drastically impacted the bottom line for hotels, restaurants and other businesses. Is there light at the end of the tunnel and how is 2021 shaping up? Indiana Sports Corp President Ryan Vaughn offers perspective on the state of the sports economy.

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