A potential game-changer could be around the corner for college athletes, advertisers and businesses. For the first time ever, the NCAA has introduced a plan that would allow athletes to sell their own signatures, endorse products and take advantage of their name, image and likeness. The NCAA will vote on the proposal at its annual convention. Sporting News Senior Writer and Big Ten Network College Basketball Studio Analyst Mike DeCourcy breaks down what it all means.

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets on
{{ count_down }}