IU Health Launches ‘Wear Because You Care’ Mask Campaign

IU Health has launched a large-scale marketing campaign encouraging Hoosiers to wear masks to prevent the spread of the coronavirus. It’s called “Wear Because You Care” and is targeted toward minority communities in Indiana that have been hit especially hard by the virus. Kylie Veleta has more in this week’s Business of Health with IU Health Chief Quality and Safety Officer Dr. Michele Saysana.