IIB Extra: Sports columnist Mike DeCourcy

For decades, college football’s biggest winners have been the biggest brands, the richest programs.

But IU has just flipped that script — and some suggest the sport’s new business model might be opening the door to other programs that have been playing in the shadows.

Longtime Sporting News Columnist and Big Ten Network analyst Mike DeCourcy spoke with Inside INdiana Business host Gerry Dick about the changing world of NIL and its impact on college sports. You can watch their full conversation in the video player above.