When R.J. Talyor founded Indianapolis-based Pattern89 three years ago, he never imagined his innovative, AI-driven platform would have the impact it has had on guiding where and how businesses spend their advertising dollars. Pattern89 analyzes more than 150 billion ad impressions and compares data points to predict which ads perform best on social media. Pattern89 CEO and Founder R.J. Talyor explains how COVID-19 has turned the world of digital advertising upside down.

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