PERQ Closes $6M Funding Round

Posted: Updated:
Andy Medley is the co-founder and CEO of PERQ. Andy Medley is the co-founder and CEO of PERQ.

Indianapolis-based PERQ has closed a $6 million Series A round of funding to expand its artificial intelligence-driven marketing cloud for big retailers. The funding is exclusively from Midwest tech leaders, including Poplar Ventures L.P. in Louisville. Andy Medley, co-founder and chief executive officer of PERQ, tells Inside INdiana Business the funding will also support and grow its staff.

Other investors and groups joining the round include Elevate Ventures, Allos Ventures, Collina Ventures and 4G Ventures. Medley says the company was fortunate to have the funding come solely from Midwest investors.

"I think, first and foremost, it's a cultural thing," said Medley. "Culture's a big thing for us at PERQ and we really focus on that because if you've got a good team and you're treating them right and they have a place that they enjoy working, then hopefully the outcome is happy customers and more customers. We were pretty diligent in the beginning making sure that we picked a board that fit that culture. If you've spent your career and now you're a board member on PERQ, having lived and operated inside the Midwest, understood the complexities of what that meant with dealing outside of it, then that's a pretty great resource for the company to have as we continue to grow."

The new funding round follows a $5.5 million Series Seed round last year, led by Elevate Ventures and nine other Indianapolis-based investors. The firm says its AI-powered digital marketing software has increased sales for over 1,000 businesses in several sectors, including automotive and multifamily and home furnishings. 

Medley says the company was fortunate to have the funding come solely from Midwest investors.
  • Perspectives

    • Richardson is a practice lead with Centric Consulting.

      How to Create Consistent and Positive Customer Experiences with Your Brand

      Everyone knows that keeping the consumer happy is the first priority. The importance of considering the customer’s experience in all areas of engaging with your business, not just customer service is becoming even more clear. I’m seeing an increasing number of my peers in the marketing world take ownership of the customer experience with their brands. As a result, we’re all learning how to borrow and...



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • (image courtesy of The Times of Northwest Indiana)

      U.S. Steel Updates Layoff Notice to State

      Pittsburgh-based U.S. Steel Corp. (NYSE: X) has updated the State of Indiana regarding its previously announced layoffs at the East Chicago Tin Mill. The company says 314, rather than 307, workers will be displaced when the mill is idled this fall. 

    • Red Star announced plans to expand and add 18 jobs.

      Larwill Medical Device Maker to Expand, Add Jobs

      A Whitley County-based medical device maker has announced plans to expand its facility in Larwill which should mean new jobs. Red Star Contract Manufacturing Inc. says it will invest $1.6 million in real estate improvements and additional equipment and will create 18 new jobs by 2022. 

    • Regal Beloit is closing in Valparaiso. (photo courtesy; The Times of Northwest Indiana)

      Valpo Bearings Plant to Close, Eliminating 160+ Jobs

      Wisconsin-based Regal Beloit Corp. and the union representing workers have reached an agreement about the closing of a helicopter bearing factory in Valparaiso. According to our partners at The Times of Northwest Indiana, the decision will cost between 160 to 170 workers their jobs. 

    • (WISH-TV Photo)

      Clif Bar Expands Indy Bakery

      California-based Clif Bar & Co. has completed a $10 million expansion of its commercial bakery in Indianapolis. The company says the project involved a more sustainable redesign of the facility for its employee-owners with a greater focus on energy efficiency.

    • AM General & Fiat Chrysler announce plans to build military grade Jeep Gladiator pickup trucks.

      AM General, FCA Collaborate on New Military Grade Jeep

      Nearly 80 years since the first jeep rolled off the assembly line, and helped support American soldiers throughout World War II, it appears the trusted four-wheel-drive machine may be making a comeback in the U.S. military. South Bend-based AM General LLC has teamed up with Fiat Chrysler Automobiles to build military-grade versions of the 2020 Jeep Gladiator pickup truck.