Logansport Company Selected in Walmart Open Call

Posted: Updated:
Foppers CEO Michelle Leffert (left) and Executive Director of National Sales Emily Gillam Foppers CEO Michelle Leffert (left) and Executive Director of National Sales Emily Gillam

A Logansport-based dog treat manufacturer is one of several companies chosen to have its products sold on Walmart shelves. Foppers Pet Treat Bakery took part in Walmart's annual Open Call event, at which hundreds of small businesses and entrepreneurs pitched their products for the chance to sell them in stores. Foppers Chief Executive Officer Michelle Leffert says she was shocked to hear she was selected during the two-day event at Walmart's headquarters in Arkansas.

In an interview with Inside INdiana Business, Leffert says being selected means growing the company more quickly than it had previously anticipated.

"We have to do more investigation and work with Walmart to see exactly what our distribution will be and how fast they will ramp up with that, but that still means that we have to start ramping up at Foppers right away," said Leffert. "We had positioned ourselves for (an) opportunity like this so it's going to be a matter of also still searching for employees that have our core values and dedication that will come into Foppers and continue to produce quality items."

Leffurt says, while the logistics of the Walmart deal are still being ironed out, the 15-year-old company expects to begin distribution through Walmart in the second quarter of 2020.

In April, the company announced plans to invest more than $1 million into its Cass County operations and add 10 jobs. Leffert says they currently have 25 employees, though it is not clear exactly how many jobs will be added as a result of the Walmart deal. She adds, like other businesses, finding skilled talent has been difficult, especially in the last few years.

"Right now, we have a phenomenal team of employees. They are just phenomenal workers and really care about what we're doing. We know employees are getting more difficult to find but we are trying to still be selective because we want them to interact and be a positive influence on our current employees. We do have a huge influx of seasonal business, so we will bring in some seasonal employees which also gives us a great foundation to find those select few that we want to continue to keep full-time."

While only a select few were chosen by Walmart to begin selling their products in stores, more than 100 were selected to continue in the open call process. Walmart says those companies will have conversations with a Walmart buyer. It was not clear if any other Indiana companies were included in those selections.

Leffert says being selected means growing the company more quickly than it had previously anticipated.
  • Perspectives

    • Invest In Talent Earlier, A Proven Solution For Indiana’s Future Workforce

      As ever-changing technology and workforce needs continue to outpace advances in the classroom, the skills gap has become a widely discussed topic in the business community. Do we have the talent to fill these jobs of the future? While dialogue is important, the skills gap challenge requires real action and collaboration – most importantly, between the education and business communities. By equipping students with the skills that will be valuable to them in the future workforce...



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • (photo courtesy Paoli Peaks)

      Indiana Ski Resort Included in Sale

      Paoli Peaks in Orange County is one of many ski resorts across the country being sold to Vail Resorts, Inc. of Broomfield, Colorado. The company has agreed to purchase 100 percent of the outstanding stock of Peak Resorts, Inc (Nasdaq: SKIS). The purchase price of $11 per share is subject to conditions and regulatory review, and Peak Resorts' shareholder approval.  

    • Myers: Cummins Deal Has Phone Ringing in Greenwood

      Columbus-based Cummins’ decision to locate a $35 million digital and IT hub in Greenwood is expected to bring more than 500 jobs, with average annual salaries in excess of $100,000 to the Johnson County city. But Mayor Mark Myers says the impact will extend far beyond the high tech center. Myers says the announcement has triggered increased interest in Greenwood from companies that could diversify the city’s corporate base. "To have Cummins come to Greenwood...
    • (rendering courtesy of our partners at The Herald Bulletin)

      Feds Put Brakes on Anderson Bus Terminal Project

      Plans to build a new bus terminal in downtown Anderson are on hold for now because the federal government is requiring a third environmental impact study.  Our partners at The Herald Bulletin say the city hoped to open the new terminal next February. Now it appears the bus transit center will not be completed until the summer of 2020. Anderson Mayor Tom Broderick told the publication an outhouse was discovered during the Phase 2 environmental study.  Old glass...

    • Photo courtesy of Kouts Health Care Inc

      Kouts Business Owner Indicted

      A Hoosier woman has been indicted for failing to submit payroll taxes at her two health care clinics, Kouts Health Care Inc. and Kouts Family Health Care Inc.  between 1999 and 2015. Kathy Lynch allegedly withheld payroll from her employees’ paychecks but failed to submit over $500,000 of the withheld taxes to the Internal Revenue Service. 

    • (photo courtesy of Conexus)

      Conexus Preparing Businesses for 'Industry 4.0'

      It's being called the next Industrial Revolution and Indiana's advanced manufacturing and logistics initiative is working to help Hoosier companies adapt. Conexus Indiana Chief Executive Officer Mark Howell says Industry 4.0 centers around technology adoption, migration and innovation and affects all industries fundamentally changing the way people live and work. In an interview with Inside INdiana Business, Howell said for Indiana to maintain its leadership position...