Vera Bradley Partners with Starbucks Asia

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FORT WAYNE -

Fort Wayne-based luggage and handbag company Vera Bradley (Nasdaq: VRA) today announced it will release a drinkware and accessories line in collaboration with Starbucks in Asia. The eight-piece collection includes a variety of Starbucks mugs and a three-piece stationery collection.

The collection will be sold in Asia Pacific regions, including South Korea, Thailand, Taiwan, Singapore, Hong Kong, the Philippines, Indonesia, Malaysia, Cambodia, Australia, New Zealand and Vietnam.  

“We are so excited to closely partner with Starbucks Asia Pacific to create a beautiful, unique and fun collection of products for their stores.  This collection will help us expand our reach to a myriad of international customers and distribution points,  and broaden our brand awareness to support a potential international expansion strategy.” Rob Wallstrom, chief executive officer of Vera Bradley, said in a news release. 

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