New Funding to Fuel Growth For Viral Launch

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An Indianapolis-based tech company has closed on a major round of funding. Viral Launch, which provides software and services to enable companies to sell successfully on Amazon, has secured $7.3 million in Series A funding led by New York-based Tenfore Holdings. The company says the funding will allow it to enhance its software platform and fuel next-stage growth.

Viral Launch also received funding from existing investors, including Mentors Fund in California and UpOver Ventures. 

The company recently received the Scale-up of the Year honor at the 2019 TechPoint Mira Awards. Founder and Chief Executive Officer Casey Gauss also received the Rising Entrepreneur Award. In an interview with Inside INdiana Business Host Gerry Dick, Viral Launch President and Chief Operating Officer Mitch Black said the company feels good about its trajectory.

"We feel like the company's in a great position right now to take advantage of what's going on in the Amazon marketplace," said Black. "Really, in addition to not just being 50 percent of the overall market, what they're doing in terms of advertising is also a tailwind for us because our technology actually helps enable the brands that we serve better promote the listing they they have and better advertise it."

Viral Launch says it is responsible for helping drive more than $8 billion in sales on Amazon. 

“We’ve built our business helping Amazon third-party sellers develop wildly successful businesses,” Gauss said in a news release. "This additional capital will allow us to further invest in our results-driven technology and our team in sectors such as Amazon advertising, as well as power our go-to-market strategy in our growing enterprise segment."

In 2017, Viral Launch announced plans to invest more than $2 million to expand in Indianapolis and create 250 jobs by 2022. 

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