BraunAbility CEO Says HQ Move is About Talent

Posted: Updated:
Staci Kroon is the CEO of BraunAbility. Staci Kroon is the CEO of BraunAbility.

The chief executive officer of BraunAbility says the company's decision to move its global headquarters to Carmel is all about talent. The company, which is currently based in Winamac, announced its relocation plans Wednesday and Staci Kroon says it was prompted by the need for access to a larger population base to attract talent as the company continues to grow. BraunAbility will invest $7.5 million to move its headquarters to the Lakeside Green Business Center and construct a new Research & Development and Technology Center, ultimately creating nearly 70 jobs in the Hamilton County city.

In an interview with Inside INdiana Business, Kroon said the city's investment in its infrastructure also played a major part in the decision to relocate.

"As we bring people in from our global locations or from our dealers across the country, we really wanted to bring them to a place that had that infrastructure and options for them," said Kroon. "We love the fact that it's got easy access up to Winamac on 31 and certainly, the talent base that we can attract from this area and the population center and the really highly-educated workforce was really important to us and we think Carmel brings that to us."

Carmel Mayor Jim Brainard says BraunAbility's relocation adds to the more than 125 companies with headquarters in the city, which is one of the reasons why Carmel's tax rate is low.

"It has to do with quality of life: great schools, good public parks and trails, a good transportation system and low tax rates," said Brainard. "These things are what's important. It's about quality of life. It's about being able to attract the best and brightest employees, getting them to choose to spend their lives here. These are the types of employees that could work anywhere around the globe and to get those employees to come to Carmel, Indiana, we have to focus on quality of life issues here in central Indiana."

In addition to the new jobs the move will create, Brainard says about 110 existing jobs will come to Carmel. BraunAbility will still maintain a major presence in Winamac and the company says the relocation will also create the opportunity for more jobs there.

The new headquarters is expected to open in June and the company anticipates the technology center opening in 2020.

  • Perspectives

    • Startup Spirit Fuels Growth

      As the South Bend - Elkhart Region celebrates a $42.4 million grant from Lilly Endowment Inc., we know that the work to make the best investment with it is really just beginning. The spirit of entrepreneurship has been a vibrant part of our region for decades and the story of our family company could be somewhat of a guidebook for the region as it ventures forward. ITAMCO began as a dream of my uncle Donald Neidig and my father Noble Neidig to have their own business.



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • (Rendering provided by the city of Fishers.)

      Flexware to Break Ground on Headquarters

      Fisher’s based engineering servicing firm, Flexware Innovation Inc., will break ground Thursday on its new headquarters the Nickel Plate District Amphitheater. The $3.5 million project will feature a 35,000-square-foot office building with 12,000-square feet of office space for Flexware and what it calls “a build-to-suit area” in the remaining space. 

    • The Waterside project aims to transform 100-acres of the former GM Stamping Plant site. (photo courtesy of Ambrose Property Group)

      Ambrose, Glick Partner on Waterside

      Indianapolis-based Ambrose Property Group has announced a key partnership for the redevelopment of the former GM Stamping Plant in downtown Indianapolis. The commercial real estate firm is teaming up with the Gene B. Glick Co. to build and manage apartments as part of the $1.4 billion mixed-use redevelopment project. Ambrose says the partnership is also part of plans to catalyze "philanthropic and community-centric strategies to strengthen Indianapolis." The firm also...

    • Photo courtesy of Lafayette Elementary School

      Hammond to Close Three Schools, to Cut Jobs

      The  School City of Hammond board has voted to close three schools and cut 130-150 positions. Our partners at The Times of Northwest Indiana report Columbia and Lafayette Elementary schools, and the Miller School will close after this school year. 

    • Pearl will take the position on May 22

      Bloomington Launches Online Economic Development Tool

      The city of Bloomington has officially launched its new online development tool. The platform will streamline public data for current and prospective business owners and entrepreneurs.

    • (rendering courtesy of Brightmark Energy)

      Construction to Begin on Plastics-to-Fuel Plant

      California-based Brightmark Energy will today break ground on its $260 million plastics-to-fuel plant in the northeast Indiana town of Ashley. The 112,000-square-foot facility, which the company says will be the first of its kind in the nation, is expected to create 136 full-time jobs when fully operational. The plant will use a state-of-the-art process to recycle plastic waste that has reached the end of its useful life, including items that normally cannot be recycled, such as...