Indy Tech Vet Leading New Venture

Updated:
Scott McCorkle (second from left) is the co-founder and CEO of MetaCX. Scott McCorkle (second from left) is the co-founder and CEO of MetaCX.
INDIANAPOLIS -

A new company has launched out of Indianapolis-based venture studio High Alpha and raised more than $14 million in funding. MetaCX, co-founded by Indy tech veteran Scott McCorkle, is a Software-as-a-Service platform that helps clients and businesses organize and manage their other SaaS providers. McCorkle says the company has been operating in "stealth" mode since January and plans to launch its product in early 2019.

MetaCX is targeting other business-to-business SaaS providers, from startups to larger, more established enterprises. In an interview with Inside INdiana Business, McCorkle said MetaCX falls into a very broad market.

"Any company with any digital product can benefit from what we've built and really any company even without a digital product can look at the MetaCX 'digital success layer' and use it to enhance the digital relationship they have with their customers, even if it's not a digital product," said McCorkle. "We see a tremendous market opportunity. The MetaCX solution speaks to the kind of software I wish I had when I was running product at ExactTarget or Salesforce."

McCorkle is the former CEO of Salesforce Marketing Cloud and president of ExactTarget. He says the platform helps a company understand what its customers are doing that leads to success, what customers are doing that they need help with, and how to bring together both the buyers and suppliers to have a place to collaborate and be successful.

The $14 million in funding was led by Los Angeles-based early-stage venture capital firm Upfront Ventures. Partner Kobie Fuller, who is joining the MetaCX Board of Directors, was the first institutional investor in ExactTarget. 

In addition to Fuller, High Alpha Managing Partner Scott Dorsey will be joining the MetaCX board. McCorkle himself joined High Alpha in 2017 as executive in residence.

McCorkle says MetaCX falls into a very broad market.
  • Perspectives

    • What Makes Up Quality of Place?

      Economic development is a hot topic these days. With the economy continuing to chug along in robust fashion and unemployment approaching historic lows, communities are refining their objectives and priorities to eek every drop of benefit they can from these financially strong times. Nowhere is this focus greater than with “quality of place,” As cities and states think about how they can distinguish themselves from their peers, a common starting point is developing a...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Ball State Approves Room And Board Increase

      Ball State University trustees have approved a 1.6 percent room and board increase for the 2018-2019 academic year. President Geoffrey Mearns says the increase keeps the school's costs competitive while allowing it to provide modern residence halls to attract and retain top students. The average cost to live on campus for the 2017-2018 academic year is $10,032, which the school says is about $500 less than average for peer and ins-state institutions.

    • 'Fresh Energy' Keeps Bloomington Indie Music Label Moving

      After more than 20 years, a Bloomington-based music label is continuing with its mission of showcasing the independent music scene locally and globally. Secretly Group, which includes the Secretly Canadian, Dean Oceans, Jagjaguwar and The Numero Group labels, has worked over the years with artists including Grammy-winner Bon Ivar, Major Lazer, Yoko Ono and Dinosaur Jr. It has grown to include the labels, a distribution business and a presence in New York, Chicago, Austin...

    • The Amazon Effect: How Big is The Economic Impact?

      Jeff Bezos, CEO of Amazon, increased his net worth by $6.44 billion dollars just by saying a few words. He announced the company's earnings on October 26, 2017, and Amazon stock jumped 8 percent. How are you impacted by the Amazon Effect?

    • (Image courtesy of Pat McAfee Show 2.0)

      Pat McAfee Leaves Barstool

      Less than a year after announcing its launch, former Indianapolis Colts punter-turned-media personality Pat McAfee has exited Barstool Sports. McAfee helped launch Indianapolis-based affiliate Barstool Heartland with Barstool Sports founder Dave Portnoy, but said on his own, independent podcast that he's quitting and has not made plans for his next steps. During the first edition of "The Pat McAfee Show 2.0," McAfee said dealing with the business side...

    • St. Vincent Names Manas Regional President

      Julie Manas has been selected to serve as regional president of the St. Vincent North Region, which includes St. Vincent Anderson, Carmel, Fishers, Kokomo, Mercy, Randolph and Williamsport hospitals. She has more than 30 years of healthcare experience and most recently comes from Hospital Sisters Health System, Western Wisconsin Division, where she held the role of president and chief executive officer.