Indy Tech Vet Leading New Venture

Updated:
Scott McCorkle (second from left) is the co-founder and CEO of MetaCX. Scott McCorkle (second from left) is the co-founder and CEO of MetaCX.
INDIANAPOLIS -

A new company has launched out of Indianapolis-based venture studio High Alpha and raised more than $14 million in funding. MetaCX, co-founded by Indy tech veteran Scott McCorkle, is a Software-as-a-Service platform that helps clients and businesses organize and manage their other SaaS providers. McCorkle says the company has been operating in "stealth" mode since January and plans to launch its product in early 2019.

MetaCX is targeting other business-to-business SaaS providers, from startups to larger, more established enterprises. In an interview with Inside INdiana Business, McCorkle said MetaCX falls into a very broad market.

"Any company with any digital product can benefit from what we've built and really any company even without a digital product can look at the MetaCX 'digital success layer' and use it to enhance the digital relationship they have with their customers, even if it's not a digital product," said McCorkle. "We see a tremendous market opportunity. The MetaCX solution speaks to the kind of software I wish I had when I was running product at ExactTarget or Salesforce."

McCorkle is the former CEO of Salesforce Marketing Cloud and president of ExactTarget. He says the platform helps a company understand what its customers are doing that leads to success, what customers are doing that they need help with, and how to bring together both the buyers and suppliers to have a place to collaborate and be successful.

The $14 million in funding was led by Los Angeles-based early-stage venture capital firm Upfront Ventures. Partner Kobie Fuller, who is joining the MetaCX Board of Directors, was the first institutional investor in ExactTarget. 

In addition to Fuller, High Alpha Managing Partner Scott Dorsey will be joining the MetaCX board. McCorkle himself joined High Alpha in 2017 as executive in residence.

McCorkle says MetaCX falls into a very broad market.
  • Perspectives

    • Indiana's Regrettable Struggle to Pass Hate Crime Legislation

      It shouldn’t be this hard. The Senate’s Public Policy Committee voted 9-1 in favor of SB-12 this week, a bill that would have codified (as written) hate crime bias to include protections for race, religion, color, sex, gender identity, disability, national origin, ancestry, sexual orientation, and age. SB-12 then made its way to the full Senate. Preceded by a lengthy deliberation by the Senate’s Republican caucus, the Senate voted 33-16 in favor of a watered-down...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Scotty McCreery will perform at Elkhart’s Lerner Theater on Idea Week’s Elkhart Day.

      Country Singer Joins Idea Week Line Up

      The University of Notre Dame has announced a new act joining this year's Idea Week innovation festival. The award-winning country singer got his start by winning “American Idol” in 2011. 

    • Indiana's Regrettable Struggle to Pass Hate Crime Legislation

      It shouldn’t be this hard. The Senate’s Public Policy Committee voted 9-1 in favor of SB-12 this week, a bill that would have codified (as written) hate crime bias to include protections for race, religion, color, sex, gender identity, disability, national origin, ancestry, sexual orientation, and age. SB-12 then made its way to the full Senate. Preceded by a lengthy deliberation by the Senate’s Republican caucus, the Senate voted 33-16 in favor of a watered-down...

    • New Leader Aims to Expose International School's Assets

      The new head of school at the International School of Indiana says she wants to build on 25 years of growth. Elizabeth Head, who became the school’s first female leader last month, says the school’s reputation for contributing to the workforce and attracting talent from around the world excited her about the job. She says the ISI is the only school of its kind not just in Indiana, but throughout the Midwest. In an interview on Inside INdiana Business with Gerry Dick...

    • Indiana is one of five states without a specific hate crimes law.

      Senate Passes Amended Hate Crimes Bill

      The Indiana Senate has passed a hate crimes bill, which includes a controversial amendment approved Wednesday in committee. The bill, which no longer includes a list of targeted groups, was approved by a vote of 39-10. The bill now includes a line stating criminal sentences can be lengthened for reasons "including bias."

    • Indiana Rural School Clinic Network Expands to Pekin

      East Washington School Corp. has announced that East Washington Elementary School is now a participant in the Indiana Rural School Clinic Network. Supported by Ascension/St. Vincent Salem, the school now has a telehealth clinic available to its students and staff.