Salesforce, Pacers Partner on Digital Experience

Posted: Updated:
INDIANAPOLIS and SAN FRANCISCO -

Indianapolis-based Pacers Sports & Entertainment Inc. and one of the largest technology industry employers in the state are joining forces to deliver what they say will be the "ultimate fan experience." The partnership with Salesforce.com Inc. (NYSE: CRM) will allow PS&E to connect with fans and concertgoers using email marketing, social media, digital advertising and customer service tools. The collaboration, PS&E and Salesforce say, will help the organization innovate more quickly based on fan and sports market demands.

PS&E President Rick Fuson, who will appear on Inside INdiana Business with Gerry Dick, says "with Salesforce, we're bringing digital to the forefront of the fan experience, using innovative technologies such as artificial intelligence to better engage with our fans when and how they want, with content that is highly personalized to them." Salesforce Marketing Cloud Chief Executive Officer Bob Stutz will also be a guest on this week's show.

The organization will first use the technology for interactions involving the Indiana Pacers fan experience and it plans to carry it to the rest of the PS&E portfolio, which includes the Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, Bankers Life Fieldhouse arena and Pacers Foundation. One example includes the ability for the team to find out and work in real-time to fix an in-game issue posted by a fan on Twitter.

"With Salesforce, the PS&E organization, including the Indiana Pacers, will be able to deliver a fully connected fan experience," Salesforce Marketing Cloud Chief Executive Officer Bob Stutz says, "engaging fans with the right message at the right time, on their preferred channel - before, during and after games, concerts and events to improve the experience for its fans around the world."

You can connect to more about the collaboration by clicking here.

  • Perspectives

    • 3 Ways to Hire For a Cultural Fit

      While the vast majority of companies long for a strong work culture, not all are willing to put in the extra effort that it requires. Instilling culture in new team members isn’t a task that can simply be checked off a list. Rather, it’s a series of things company leadership must do that begins with the hiring process. It doesn’t end there either, though. Companies must be devoted to protecting their culture at all costs. Culture doesn’t happen on it's..

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Photo of Gary City Hall courtesy of the City of Gary

      Gary Bank Partnership Awards First Microloan

      The city of Gary is partnering with First Financial Bank to offer small business loans to local businesses who enter the Gary Micro-Enterprise Initiative. The city has named Joslyn Kelly, owner of J’s Breakfast Club, the first recipient of funding through the program.

    • (photo courtesy of Aisin USA Manufacturing Inc.)

      Council Approves Seymour Projects

      Two companies in Seymour are planning expansion projects. The Seymour Tribune reports the city council has approved tax abatements for more than $47 million in investments from Aisin USA Manufacturing Inc. and The Andersons Inc.

    • (rendering courtesy city of Kokomo)

      Kokomo Hotel Could See New Developer

      City officials say a new developer for a proposed $26 million hotel and conference center in downtown Kokomo could be announced soon. The Kokomo Tribune reports the project continues to move forward despite Fishers-based Dora Hotel Co. LLC pulling out of the project earlier this month.

    • NIBCO is headquartered in Elkhart. (photo courtesy of NIBCO)

      Companies Detail Closures, Layoffs

      Four companies have announced plans to lay off a total of nearly 300 employees. In separate notices filed with the state, the companies say the moves will affect workers in Indianapolis, Fort Wayne, Charlestown and Peru.

    • Indiana Rail Operator to be Acquired

      The owner of several Hoosier short-line railroads will soon be under new ownership. Illinois-based Pioneer Railcorp has announced an agreement to be acquired by BRX Transportation Holdings LLC.