Matchbook Creative has hired Kara Boonstra as an account executive. She previously managed nationwide partnerships for clients at a firm in Chicago. Her clients included Gatorade and Propel electrolyte water. Boonstra also previously worked with the Chicago Blackhawks.
She is a University of Southern Indiana graduate with a bachelor’s degree in public relations and advertising.
By Brian Harris Executive Creative Director, Bradley and Montgomery
It may sound like a marketer’s dream scenario: efforts have proven to be so successful it appears a company has completely saturated their target audience. While it may be a good problem to have, it still may be a problem. Hitting a marketing plateau is an opportunity for companies in any industry to reevaluate, re-energize and come to the table with new ideas for better understanding existing customers and engaging new audiences.
Last month, it became legal for Hoosier farmers to grow hemp and a Gas City-based startup is being aggressive in being among the first to take advantage of market opportunities. Heartland Harvest Processing is helping farmers connect the new agricultural commodity to consumer products, including CBD. Founder and Chief Marketing Officer Chris Moorman says the first hemp harvest under the new law is expected to begin next month. In an interview with Business of Health...
Indiana’s two largest state universities are starting the fall semester with a record number of attendees. Indiana University Bloomington says it is welcoming its largest-ever class of first-year students, nearly 8,300 based on preliminary figures.
Indiana's highway system needs a lot of work, according to a new study. The Hoosier state ranks 33rd in the nation in condition and overall cost-effectiveness in the Annual Highway Report, published by the California-based Reason Foundation.
The state of Indiana has announced plans for what it says is a first-of-its-kind 5G hub. Launching in October, the Indiana 5G Zone aims to "attract business, foster innovation and propel research and development in 5G-enabled advanced technologies." The hub will be located inside the new downtown Indianapolis headquarters of the nonprofit Eleven Fifty Academy. The Indiana 5G Zone will include a 3,000-square-foot research lab, which will be used to develop and test...
The face of downtown retail in Hammond is changing once again with the demolition of Carson’s department store, the one-time the anchor of Woodmar Mall. Our partners at The Times of Northwest Indiana report excavating crews have started to demolish the last vestige of the shopping center which stood since the 1950s.