StrataBlue Hires EVP

Posted: Updated:
Ben Cheek Ben Cheek

Indianapolis-based StrataBlue has hired Ben Cheek as executive vice president of growth & partnerships. His duties include growing the firm, building relationships with new clients and nurturing partnerships with current clients, and curate the vision of the firm. Cheek is a graduate of Ohio University and has an MBA with a focus on marketing from the University of Phoenix.

He started his career as a tour manager and driving a 40-foot-long 1982 Eagle across the country for K2 Skis. After touring around with K2, he moved to a sales gig selling packaging solutions for a corrugated supplier in Seattle, Washington. Cheek gained a multitude of experience in management and sales while in Seattle but wanted to move back to experiential marketing. He joined GMR Marketing and started working on the Marlboro nightlife program in Park City, Utah – was then promoted and moved to Columbus, Ohio.

During this time, Cheek created a local staffing agency, SYNC Marketing – his first startup – and locked in his MBA in one of the first and only online programs offered at the time. After completing his MBA, he landed a job in Chicago with The Marketing Arm (USMP at the time) as a regional manager for AT&T where he created a mixed sales and experiential model selling AT&T U-Verse. Two years later, he was offered a spot at Marketing Werks to run the Verizon FiOS sales and marketing program.

Cheek left Marketing Werks in April of 2017 to pursue his own venture. He started FASEN8 with the idea of integrating a deeper relationship between experiential and digital marketing. During this time, StrataBlue became FASEN8’s technology and digital marketing partner. Throughout the course of six months, Cheek saw an opportunity to grow that relationship between experiential and digital marketing.

  • Perspectives

    • Three Ways to Stand Out In a Competitive Hospitality Market

      For many business leaders in the Indianapolis area, it can be difficult to differentiate your brand from competitors. Indianapolis is booming, and we're in an era where consumers have access to countless choices! That's why it's more important than ever for brands to provide consumers with compelling reasons to spend their hard-earned money on their product or services.



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • Walmart Details Crawfordsville Layoffs

      Walmart Inc. (NYSE: WMT) is reducing workforce at the Walmart Optical Lab in Crawfordsville. In a notice to the state, the company said 108 employees will be out of work by the end of September. A corporate spokeswoman told Inside INdiana Business the decision was a response to "changing business needs." She added "we are making adjustments at our Walmart Optical Labs in Crawfordsville to help ensure we have the right people in the right place at the right time."

    • 'Best And Worst-Run' Ranks Hoosier Cities

      Three Indiana cities are included in WalletHub's list of the "2018 Best- And Worst-Run Cities in America." The list compares 150 of the most populated cities across several categories, including financial stability, education, and economy. 

    • Brown County Aims to 'Buck' Rural Flight

      The Maple Leaf Performing Arts Center isn't the only big ticket project making progress in Nashville. Town Manager Scott Rudd says some $40 million in projects designed to the boost the quality of life for locals and visitors alike are in the works in the tourism-focused community. The owners of Big Woods and Quaff On breweries are just days away from the grand opening of the multi-million-dollar Hard Truth Hills attraction in Brown County, which covers 325 acres and includes...

    • Officials broke ground on the project more than two years ago.

      Steel Producer to Open Shelbyville Plant

      Governor Eric Holcomb will Wednesday join executives from Nippon Steel & Sumikin Cold Heading Wire Indiana Inc. to cut the ribbon on the company's 150,000-square-foot facility in Shelbyville. The $50 million project is expected to create up to 70 jobs by 2021.

    • Tech Apprenticeship Company Scores $4.2M

      Kenzie Academy Inc., a technology industry apprenticeship program that has its first campus in Indianapolis, has received a $4.2 million seed round of funding. The company uses what it calls a "college-alternative" model that involves a year of immersive learning and a year of paid work at its consulting subsidiary, Kenzie Studio. Kenzie Academy says the investment, led by New York-based ReThink Education and supported by...