Brooke's Candy Refocuses, Will Close Terre Haute Shop

Posted: Updated:
(Image of Terre Haute location's 2016 grand opening courtesy of Brooke's Candy Co.) (Image of Terre Haute location's 2016 grand opening courtesy of Brooke's Candy Co.)
DANA -

Dana-based Brooke's Candy Co. says it will close its downtown Terre Haute retail shop June 1. The location opened less than two years ago and is the company's second storefront. In a message on Facebook, Brooke's Candy Co. says the decision will allow it to focus on the Brooke's Naturals line, which includes cookie, brownie, cake and bread mixes.

The company calls it a tough decision, saying "it is time to focus on other areas of our business. We ask that you continue to follow our growth and stay abreast of new products coming soon and new locations where you can find our products at Brookescandy.com." It adds "we sincerely thank the community we have graciously been a part of for many years, and look forward to continuing to service the community and beyond for many years to come."

Owners Brooke Schmidt and Dana Vicars opened their first retail shop in 2007 in the Vermillion County home where they grew up. When Brooke moved back to Indiana in 2004, she began working toward launching the business. The company moved from the original home into a larger facility that opened in 2014. Since then, Brooke's Candy Co. and Brooke's Naturals have been carried by retailers throughout the state in partnership with the Indiana Grown initiative.

The company's website says the focus on the retail brand, which includes all-natural, gluten and rice free baking mixes and treats, will help "grow the wholesale business and bring new products to market."

  • Perspectives

    • Bond Yield Curve: Indicating Recession?

      The bond market's yield curve is sending us warning signals of an impending recession. What exactly is the yield curve? Is it really an indicator of the health of our economy? Should you care what shape it's in - steep, flat, or inverted? Yes, investors should pay attention! Let's start with the basics...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Bond Yield Curve: Indicating Recession?

      The bond market's yield curve is sending us warning signals of an impending recession. What exactly is the yield curve? Is it really an indicator of the health of our economy? Should you care what shape it's in - steep, flat, or inverted? Yes, investors should pay attention! Let's start with the basics...

    • Daredevil Brewing Co. was named Grand Champion Brewery of the Year. (photo courtesy Indiana State Fair)

      Indiana Brewers' Cup Winners Announced

      The Indiana State Fair has unveiled the winners of its 20th annual Indiana Brewers' Cup. The competition is split between professional brewers and home brewers, and presents medals for beers in a variety of categories.

    • High Alpha 'Doubling-Down' With $100M in Funding

      Indianapolis-based High Alpha has launched its next phase with a more than $100 million boost from investors. The funds fuel the creation of High Alpha Capital II, an $85 million venture fund, and High Alpha Studio II, a venture studio focused on cloud-based startups that received $16.7 million from San Francisco-based Emergence Capital. The capital raised for the new fund and studio will build on the High Alpha portfolio, which has supported the co-founding of...

    • Reynolds Farm Equipment Earns Major Honor

      Farm Equipment magazine has named Hamilton County-based Reynolds Farm Equipment the 2018 North American Dealer of the Year. It is the first time an Indiana-headquartered equipment dealer has received the honor. The award recognizes the top agricultural equipment dealer in North America based on a variety of performance metrics and a review of transformational initiatives, such as succession, leadership, and performance management.

    • Holcomb says he hopes the state can serve as an example of "fair chance" hiring.

      Holcomb Names Board, Commission Appointees

      Multiple statewide boards and commissions will have new or reappointed members. Governor Eric Holcomb has announced appointments to the Indiana Law Enforcement Training Board, Indiana Uniform Law Commission and Ports Commission. They include...