Digital Marketing Firm Lands Big Investment

Posted: Updated:
Last month, PFL opened its "HQ East" in downtown Indianapolis. Last month, PFL opened its "HQ East" in downtown Indianapolis.

Montana-based digital marketing company PFL, which recently opened an Indianapolis headquarters, has announced a $25 million investment from a division of The Goldman Sachs Group Inc. (NYSE: GS). The company says the funding will support research and development and sales team growth for its TMA platform.

Last month, PFL opened its "HQ East" in downtown Indianapolis. At the time, the company said it would benefit from being in the Eastern Time Zone and operating "in a thriving (tech) hub that's separate from Silicon Valley."

PFL launched in 1996 as PrintForLess, later expanding into marketing automation and customer relationship management technology. The TMA platform aims to boost sales and marketing effectiveness through direct and dimensional mail. PFL says its MarTech business has more than doubled its revenues within the last year.

The investment comes from Goldman Sachs Growth Equity, which is part of Goldman Sachs' Merchant Banking Division. As part of the deal, Mark Midle and John Giannuzzi from GS Growth will join PFL's board of directors.

  • Perspectives

    • Ahh…Yes! Turning a Hot Mess into a Cool Breeze

      "Problems cannot be solved by the level of thinking that created them," is attributed to Einstein over 75 years ago. This still holds true, particularly in challenging communications. Many people address conflict at the level it was created by rehashing and building more evidence for their ‘side’ of an argument. Repeating a position tends to intensify the separation of people.



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • The IU School of Informatics, Computing and Engineering will now be named for Fred Luddy for his $60M gift. (photo courtesy James Brosher/IU)

      $60M Gift to IU, Second Largest in School History

      An Indiana University alumnus who founded the information technology firm, ServiceNow, has given his alma mater $60 million to establish an artificial intelligence center. The university says the gift from cloud-computing pioneer Fred Luddy is the second largest in the history of the IU.

    • POET ethanol co. announced in Aug 2019 it was closing the plant in Cloverdale. (photo courtesy: POET)

      Cloverdale Ethanol Plant Closes

      South Dakota-based POET LLC, the nation’s largest biofuels producer, is moving forward with a plan to shut down its biorefining plant in Cloverdale, leaving 50 Hoosiers without jobs effective Friday. The company tells Inside INdiana Business that it is not making any changes to the plans announced two months ago. 

    • The multi-year road project stretched from Bloomington to Indianapolis.

      I-69 Road Project Update

      The Indiana Department of Transportation has scheduled three public meetings for next week to update the community on the I-69 Section 6 road project.    Section 6 is an approximately $1.5 billion new interstate project stretching from Martinsville to I-465 in Indianapolis.

    • Purdue Global Now Offers Analytics Degree

      The U.S. Bureau of Labor Statistics reports that jobs in the field of data analysis are projected to grow 26 percent over the next ten years. Acting upon that data, Indianapolis-based Purdue University Global has launched a new Bachelor of Science degree program in analytics. 

    • (Image of downtown Shelbyville courtesy of Mainstreet Shelbyville Inc.)

      Shelbyville Unveils Major Downtown Redevelopment

      The city of Shelbyville is announcing what it calls a major downtown redevelopment project to boost overall quality of life. The project plans feature green spaces, increased parking, market-rate housing, and infrastructure for public entertainment and community events.