Cook Details Major Realignment

Updated:
Cook Medical was founded in 1963 and has more than 40 specialties. Cook Medical was founded in 1963 and has more than 40 specialties.
BLOOMINGTON -

The president of Bloomington-based Cook Medical says changes to the company's organizational structure will drive more rapid technology innovation and continued growth. Cook is restructuring from 10 business units to two divisions, a move that will impact sales, marketing, research and development, and customer service functions. It will also establishing new distribution channel management and medical education teams.

In an interview with Inside INdiana Business, Pete Yonkman said the realignment will not result in any layoffs. He adds the move decision-making closer to Cook's customers.

"We really set about this project because healthcare's changing so fast, almost on a daily basis. Hospital systems are getting bigger. Physicians are working in more collaborative and team environments," said Yonkman. "So we spent the last year or so really listening intently to our customers and to our external teams and what we heard from them was that the world has changed and we really needed to rethink how we were structured and how we were servicing our customers."

The new divisions: MedSurg and Vascular. The company says the move will create a more streamlined contracting process for customers and provide flexibility to better align sales teams to specific customer needs.

The Vascular division combines Cook's former aortic intervention, peripheral intervention, interventional radiology and lead management businesses into one team, while the MedSurg division includes six teams serving customers in critical care, endoscopy, otolaryngology/head and neck surgery, reproductive health, surgery, and urology clinical specialties.

Other key changes in the restructuring effort include:

  • Customer Support and Delivery: All global customer support centers and distribution centers are now centralized under one leadership team to improve customer service and develop innovative solutions that create supply chain efficiency.
  • Distribution Channel Management: A new global team has been established to maintain our commitment to fully compliant and ethical access of Cook Medical products and to work with third party distributors improving distributor support and distribution channels to serve patients globally.
  • Research & Development: Engineering reorganized to form a dedicated Research and Development team that actively listens to the needs of customers and develops products that improve the efficiency and effectiveness of patient care.
  • Medical Education: A new global team has been created, pulling expertise from across the company to improve and support Vista, Cook Medical’s comprehensive educational product training program for customers.

Yonkman says Cook's previous structure limited growth opportunities.

"When your customers change and if you get any misalignment with your customers, it makes you incredibly inefficient both for yourself and for your customers," Yonkman said. "We think this new structure really makes us more efficient and at the same time, it makes our customers more efficient."

Yonkman says the restructuring effort has already started and should be fully implemented by the end of the year.

Yonkman says the realignment will move decision-making closer to Cook’s customers.
Yonkman says the way Cook was previously structured was limiting the company's ability to grow.
  • Perspectives

    • Do You Make These Top 5 Marketing Mistakes?

      Picture this: You’re the CEO of a multi-million dollar company. In just a few short years, you have led your firm in quickly become a rising star within your industry. Now, you’re ready to make your entrance into the big leagues known at this year’s premier tradeshow. The only problem is that your rapid growth has outpaced your "DIY" marketing. And to be taken seriously at the next level, your company needs a strong marketing message that clearly...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Thor Set to Become Largest RV Maker in The World

      Elkhart-based Thor Industries Inc. (NYSE: THO) has announced an agreement to acquire a German recreational vehicle manufacturer for approximately $2.4 billion. Once complete, Thor says the deal for Erwin Hymer Group SE will create the world's largest RV maker. EHG currently employs more than 7,300 globally and its RVs are sold through a network of over 1,200 retailers. The companies say they expect no change in employee headcount or number of facilities as a result of...

    • (Image courtesy of AM General)

      AM General Wins $560M Humvee Contract

      A major contract has been awarded to South Bend-based AM General LLC. The more than $560 million deal involves production of 2,800 Humvee ambulances. The first vehicles, AM General says, are expected to be delivered in the second quarter of next year. U.S. Army Contracting Command in Warren, Michigan is the contracting activity. AM General is partnering with Rock Island Arsenal Executive Vice President of U.S. Defense Chris Vanslager says...

    • Manufacturer Bringing 500+ Jobs to Hobart

      An Illinois-based manufacturer is moving two manufacturing operations from Illinois to Indiana, with plans to create up to 582 jobs in Hobart by the end of 2021. Wynright Corp., which makes intelligent material handling systems, says it will invest $26 million to build and equip a facility at the NorthWind Crossings business park. Parent company Daifuku North America says the move puts the operations under one roof in a location that's able to handle future growth.

    • (Image courtesy of WTC Indianapolis) Fahad Al Gergawi, pictured right next to Indiana Secretary of Commerce Jim Schellinger and Governor Eric Holcomb, met with business and economic leaders in Indianapolis.

      Dubai Trade Official Talks Indiana Opportunities

      An economic development official from the United Arab Emirates is using a trade mission in Indianapolis to showcase what he says is a global hub in Dubai that offers opportunities with large economies in his country and beyond. Dubai FDI Chief Executive Officer Fahad Al Gergawi said Indianapolis is one of more than a dozen U.S. cities he and his colleagues have toured in the last four years that possess "significant strength in terms of international trade."

    • (Image courtesy of Pat McAfee Show 2.0)

      Pat McAfee Leaves Barstool

      Less than a year after announcing its launch, former Indianapolis Colts punter-turned-media personality Pat McAfee has exited Barstool Sports. McAfee helped launch Indianapolis-based affiliate Barstool Heartland with Barstool Sports founder Dave Portnoy, but said on his own, independent podcast that he's quitting and has not made plans for his next steps. During the first edition of "The Pat McAfee Show 2.0," McAfee said dealing with the business side...