Ball State Unveils New Branding

Posted: Updated:
Ball State President Geoffrey Mearns announced the new brand Monday. Ball State President Geoffrey Mearns announced the new brand Monday.
MUNCIE -

Ball State University has launched a new brand strategy it says captures the spirit of intellectual curiosity and bold ambitions. The university says "We Fly" refers to its promise to challenge students and faculty to excel.

The "We Fly" theme was developed through research and focus group sessions which took place over several months. In a news release Monday, President Geoffrey Mearns said they knew the new slogan was right when they first heard it.

"It speaks to the intellectual curiosity at Ball State, how students are learning partners, our focus on immersive learning, the importance of our enduring values, that Ball State is on the rise, and that we have bold ambitions," said Mearns. "Yes, we fly. And we fly together. The new brand comes at a perfect time, because it captures our remarkable ascent and focuses on our values. A brand is more than a logo and a tagline. It demonstrates how our University fulfills its great potential."

"We Fly" replaces the university's previous slogan, "Education Redefined."

Ball State says the research conducted to name the new brand clarified the university's attributes most valued by students and other stakeholders, such as immersive learning, empowerment, and campus size. Kathy Wolf, vice president of marketing and communications for Ball State, says the new messaging reflects what they have heard from students.

  • Perspectives

    • ?Kerr has also previously held executive roles with Groupon, Angie’s List and GHX.

      Why Tech in The Midwest Attracts Capital

      Indianapolis is no longer simply a racing and manufacturing hub. The tech scene in Indy, and across the Midwest, has exploded over the past decade, with no sign of stopping. Last year alone, Indiana's tech industry contributed $14.1 billion to the economy. What's driving the growth and making Indianapolis stand out among coastal cities for venture capital investment, talent and more?

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Chavers Exiting IndyHub

      The longtime executive director of IndyHub is leaving the organization. Molly Chavers, the founding leader of the civic engagement organization for young professionals, says she plans to take time for family before determining what's next. IndyHub was launched in 2005 by the city of Indianapolis and BioCrossroads to help retain and attract talent. Chavers says...

    • (photo courtesy Grand Park Sports Campus)

      Construction Begins on Pro X Facility at Grand Park

      Officials in Westfield broke ground Wednesday on the $5 million Pro X Athlete Development facility at Grand Park Sports Campus.  Westfield, IN –Today, Mayor Andy Cook joined other city leaders and owners of Pro X Athlete Development to break ground on the latest business to make Grand Park its home. The $5 million Pro X facility is scheduled to open in early 2019.

    • Old National Bringing on KleinBank

      Evansville-based Old National Bancorp (Nasdaq: ONB) has agreed to acquire a Minnesota bank. The all-stock transaction for Klein Financial Inc. is currently valued at nearly $434 million. The deal, which has received the approval from the Old National and Klein boards of directors, is expected to close in the fourth quarter. Old National says the acquisition will boost its asset total to approximately $20 billion. KleinBank's total assets come in at $2 billion. It has...

    • Rural Indiana Facing 'Have/Have-not Situation'

      The CEO of Indianapolis-based Indiana Fiber Network calls the 16-year-old broadband internet provider "a great Hoosier success story." IFN, which was launched with a focus on high-speed connectivity for 20 rural telephone companies, now includes some 4,000 buildings throughout the state plugged-in through a network of more than 4,500 miles of fiber. Despite its growth, Jim Turner says there's still work to be done to bridge the broadband access gap in rural areas.

    • Fishers To Buy Historic Home

      The Morris-Flanagan-Kincaid House in Fishers will have a new owner and location this summer. The city of Fishers will purchase the 1861-built brick farmhouse from Nickel Plate Arts and move it from the Navient campus along I-69 to a new spot on USA Parkway.