Ben's Soft Pretzels Partners With Franchise Consultants

Posted: Updated:
The first Ben's Soft Pretzels opened in 2008 at Concord Mall in Elkhart. The first Ben's Soft Pretzels opened in 2008 at Concord Mall in Elkhart.

A Minneapolis-based franchise consulting firm has signed Goshen-based Ben's Soft Pretzels as its inaugural client. Winmark Franchise Partners says the deal will help the pretzel company with "guiding overall strategy and direction, enhancing brand marketing and maximizing system performance."

Financial terms of the deal were not disclosed. The firm will participate as a member of the advisory board of Ben's Soft Pretzels, along with Brian Schnell, a partner at Indianapolis-based law firm Faegre Baker Daniels. 

Winmark says its long-term goals include opening 20 to 25 new stores in 2018 and 2019, 30 to 40 new stores in 2020, and 50 new stores each year beginning in 2021. The pretzel company will also seek to build upon its partnerships with Walmart and Meijer to move into other "non-traditional real estate," such as airports and travel stations, and add locations in more stadiums throughout the country.

"All great leaders have mentors and advisors, and we are blessed to have access and leadership direction from the executive team at Winmark Franchise Partners and Faegre Baker Daniels," said Brian Krider, co-founder of Ben’s Soft Pretzels. "This will allow Ben’s to continue our tremendous growth while making sure our system is functioning at its peak."

Ben's Soft Pretzels, which opened its first store in Elkhart in 2008, currently has 84 locations. Earlier this year, the company was included in Entrepreneur's 2017 Top New Franchises

Co-founder Scott Jones in April appeared on Inside INdiana Business Television and told Gerry Dick the company is seeking "world pretzel domination." You can view the interview by clicking the link below:

  • Perspectives

    • How to Find a New Audience After Hitting a Marketing Plateau

      It may sound like a marketer’s dream scenario: efforts have proven to be so successful it appears a company has completely saturated their target audience. While it may be a good problem to have, it still may be a problem. Hitting a marketing plateau is an opportunity for companies in any industry to reevaluate, re-energize and come to the table with new ideas for better understanding existing customers and engaging new audiences.



Company Name:
Confirm Email:
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections


  • Most Popular Stories

    • Shaina Keck

      Pier 48 Manager Named

      FK Restaurant Group has named Shaina Keck sales and banquet manager for Pier 48 Fish House and Bar in downtown Indianapolis. She previously served in sales at Kilroy's Bar & Grill. Keck is a graduate of Indiana University Kelly School of Business with a bachelor of science degree in finance and accounting with a concentration in international studies.  
    • (image courtesy of The Times of Northwest Indiana)

      Crews Start Demolition of Carson's in Hammond

      The face of downtown retail in Hammond is changing once again with the demolition of Carson’s department store, the one-time the anchor of Woodmar Mall. Our partners at The Times of Northwest Indiana report excavating crews have started to demolish the last vestige of the shopping center which stood since the 1950s. 

    • (photo courtesy of WTHR-TV)

      Andrew Luck Retiring from NFL

      In a shocking development following the Indianapolis Colts' preseason loss to the Chicago Bears, quarterback Andrew Luck has announced his retirement from the NFL. Luck, who did not play in Saturday's game, said the number of injuries he has suffered throughout his professional career "has taken my joy of this game away." Luck teared up during a news conference in which he made his announcement. "After 2016 where I played in pain and was unable to regularly...

    • Alorica Inc. announces it will close its Lafayette office.

      Lafayette Call Center Closing; 147 to Lose Jobs

      A Lafayette call center is closing its doors, leaving 147 people without a job. California-based Alorica Inc. sent a letter Thursday to the Indiana Department of Workforce Development, notifying the agency of the closure. The letter is required by the Worker Adjustment and Retraining Notification Act.  

    • (Image courtesy of Northern Indiana Commuter Transportation District)

      Michigan City Commits $12M to South Shore Track Project

      The Michigan City Common Council has formally committed to contribute $12 million towards the proposed $416 million Double Track project for the South Shore commuter line. Our partners at The Times of Northwest Indiana report the council voted unanimously to pay $7 million upfront and finance the remaining $5 million through a 20-year bond issue.