Purdue University Northwest will provide students in its College of Business a new major option beginning this fall. The university is adding a Sports Management major as part of its Bachelor of Science in Business degree program.
Purdue Northwest says the major will focus on topics, including marketing and digital marketing, business analytics, fitness and hospitality management, event planning, media relations, and consumer behavior, among others. The major will be comprised of current business core courses and new sports management-specific courses.
"The major in Sports Management is an important addition to our academic offerings in the College of Business," said Jane Mutchler, dean of the Purdue Northwest College of Business. "It offers students the opportunity to apply a solid business foundation, coupled with classes in fitness, wellness, nutrition, sports management and more to an industry they love."
The major will be a part of the Department of Managerial Studies in the College of Business. The university says it will require students to take part in real-world, experiential learning opportunities.
"The sports management major is a rapidly-growing academic field—sort of like hospitality was 25 to 30 years ago," said Judith Hack, associate professor of restaurant, hotel, institutional and tourism management. "As a regional university, we are able to react faster to new initiatives in the expansion of areas for business schools beyond the traditional disciplines."
Purdue Northwest cites figures from the U.S. Bureau of Labor Statistics, which show about 225,000 people are employed in sports management-related jobs, a number expected to grow about 6 percent annually.
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