Indy Online Farmers Market Acquired

Posted: Updated:
Market Wagon now operates online farmers markets in Indianapolis and Evansville. Market Wagon now operates online farmers markets in Indianapolis and Evansville.
INDIANAPOLIS -

Indianapolis-based Market Wagon LLC has acquired FarmersMarket.com, also based in Indy. Market Wagon, which has a similar online market in the Evansville area, says it plans to rebrand the online farmers market and expand the concept to other cities throughout Indiana.

FarmersMarket.com launched in January 2016 by Greenfield-based Husk LLC. Former Husk Chief Executive Officer Nick Carter co-founded Market Wagon with Indianapolis entrepreneur Dan Brunner and recently opened the Evansville online market. The company plans to add up to 10 jobs throughout the state in 2017.

Financial terms of the acquisition were not disclosed. Market Wagon has acquired the entire online business, including the proprietary technology developed for the e-commerce platform, while former Husk shareholders will retain the FarmersMarket.com domain name and brand.

"I learned quickly while trying to grow FarmersMarket.com that an online farmers market faces as many logistics challenges as it does technological ones," said Carter. "That’s what excites me about the partnership with Dan. Market Wagon blends my technology career with my passion for local, farm-raised food."

Brunner is the former vice president of grocery solutions for Kiva Systems, which Amazon acquired in 2012 for $775 million.

  • Perspectives

    • Help Kids Serve Today to Lead Tomorrow

      A movement is underway to continue improving the lives of youth and families in Indiana. This movement was made official by The Indiana Commission on Improving the Status of Children in Indiana at the end of last year when the group released a three-year strategic plan so every child in the state can grow up in a safe and nurturing environment, and have ample opportunities to become a healthy, productive adult.

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Another Tech Company Adding Indy Jobs

      Indianapolis has landed another win in what has been a busy week for the city's burgeoning tech industry. Software company myCOI has announced plans to expand its Indianapolis headquarters and create up to 185 jobs by 2021. The company, whose platform tracks and manages certificates of insurance, won last year's Venture Club of Indiana Innovation Showcase. Its clients include Caterpillar Inc. (NYSE: CAT), Cushman and Wakefield and the Indianapolis Motor Speedway.

    • Simon Plans Billions in Investment

      Indianapolis-based Simon Property Group Inc. (NYSE: SPG) says it expects to pump about $1 billion both this year and next into its shopping, dining, entertainment and mixed-use properties. The Real Estate Investment Trust says it has already invested more than $5 billion into development projects throughout the United States over the past five years.

    • Restaurant to Bring New Life to Historic Building

      Colorado-based The Kitchen Restaurant Group has announced plans to transform a former South Broad Ripple grocery store in Indianapolis into a new, farm-to-table restaurant. Next Door, which will be the company's second restaurant in Indianapolis, is slated to open in November. The company was co-founded by the brother of business magnate Elon Musk.

    • Downtown Indy Space to Become Infosys U.S. 'Hub'

      State, city and company officials Tuesday laid out several reasons for why India-based technology giant Infosys selected Indianapolis as its first U.S. tech and innovation hub. They include Indiana's talent pool and academic pipeline. The company plans to invest more than $8.7 million into Indy, hiring up to 2,000 workers by 2022. Infosys says it will occupy around 35,000 square-feet of space in OneAmerica Tower downtown.

    • Indy Tech Startup Scores Funding

      Indianapolis-based Tenant Tracker has closed on a $600,000 seed rounding of funding. Keith Kleinmaier, co-founder and chief executive officer of the tech startup, says the funding will be used to dial up the company's sales efforts and take its product to the market.