Sun King Picks Monarch

Posted: Updated:
Sun King was founded in downtown Indianapolis in 2008. Sun King was founded in downtown Indianapolis in 2008.
INDIANAPOLIS -

Indianapolis-based Sun King Brewing Co. has announced a deal with the state's largest beer and wine distributor. The agreement will shift retail, bar and restaurant distribution in Marion County from in-house to Monarch Beverage Co. Sun King and Monarch are already partners on distribution throughout most of the rest of the state.

Co-owner Clay Robinson says the decision to shift from self-distribution in the brewers largest market is driven by increasing demand. "We've decided to focus more on what we do best - brewing quality, flavorful beer that is unique to Indiana," Robinson says. Sun King says it will continue to self-distribute to events run by nonprofits and and community organizations throughout the state as it currently does.

Monarch General Manager John Xenos says the company looks forward to an expanded relationship. "Sun King is not only an exceptional Indiana brewery with great beer, it's also a Hoosier company that, like Monarch Beverage, believes in giving back to the local communities that it serves," he says. Monarch says it has 7,000 retail accounts throughout the state.

A year ago, Sun King announced it had resumed selling throughout the entire state after reaching agreements with several distributors in multiple Indiana regions. The distribution deals last year and this year represent a change for the nine-year-old brewery, which helped lead successful lobbying efforts in the General Assembly to raise brewing limits and still be able to self-distribute. The cap was increased from 30,000 barrels per year to 90,000 barrels per year. Sun King is considered Indiana's second-largest brewery.

  • Perspectives

    • Ahh…Yes! Turning a Hot Mess into a Cool Breeze

      "Problems cannot be solved by the level of thinking that created them," is attributed to Einstein over 75 years ago. This still holds true, particularly in challenging communications. Many people address conflict at the level it was created by rehashing and building more evidence for their ‘side’ of an argument. Repeating a position tends to intensify the separation of people.

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • The IU School of Informatics, Computing and Engineering will now be named for Fred Luddy for his $60M gift. (photo courtesy James Brosher/IU)

      $60M Gift to IU, Second Largest in School History

      An Indiana University alumnus who founded the information technology firm, ServiceNow, has given his alma mater $60 million to establish an artificial intelligence center. The university says the gift from cloud-computing pioneer Fred Luddy is the second largest in the history of the IU.

    • POET ethanol co. announced in Aug 2019 it was closing the plant in Cloverdale. (photo courtesy: POET)

      Cloverdale Ethanol Plant Closes

      South Dakota-based POET LLC, the nation’s largest biofuels producer, is moving forward with a plan to shut down its biorefining plant in Cloverdale, leaving 50 Hoosiers without jobs effective Friday. The company tells Inside INdiana Business that it is not making any changes to the plans announced two months ago. 

    • Purdue Global Now Offers Analytics Degree

      The U.S. Bureau of Labor Statistics reports that jobs in the field of data analysis are projected to grow 26 percent over the next ten years. Acting upon that data, Indianapolis-based Purdue University Global has launched a new Bachelor of Science degree program in analytics. 

    • The multi-year road project stretched from Bloomington to Indianapolis.

      I-69 Road Project Update

      The Indiana Department of Transportation has scheduled three public meetings for next week to update the community on the I-69 Section 6 road project.    Section 6 is an approximately $1.5 billion new interstate project stretching from Martinsville to I-465 in Indianapolis.

    • (Image of downtown Shelbyville courtesy of Mainstreet Shelbyville Inc.)

      Shelbyville Unveils Major Downtown Redevelopment

      The city of Shelbyville is announcing what it calls a major downtown redevelopment project to boost overall quality of life. The project plans feature green spaces, increased parking, market-rate housing, and infrastructure for public entertainment and community events.