Tech Founder Ditches College For Amazon-Centered Startup

Posted: Updated:
Casey Gauss co-founded Viral Launch in 2014. Casey Gauss co-founded Viral Launch in 2014.
INDIANAPOLIS -

The co-founder of an Indianapolis-based tech startup says his entrepreneurial path started when the traditional, college-centered route to the business world wasn't the "most relevant" for him. Viral Launch Chief Executive Officer Casey Gauss, a former student-athlete at Indiana Wesleyan University says he spent his nights learning coding before dropping out of college and eventually creating a company that has grown from five employees to 20 in the last year. Viral Launch works with customers looking to sell their products and services through the Amazon marketplace. Some 15,000 products have been launched using the company's platform and expertise. Gauss says Viral Launch was profitable from the start.

Gauss says the company's secret has been providing "end-to-end" services. "Primarily, we got started with these product launches, driving sales to help drive keyword ranking. And then from there, it's really kind of transformed into this entire suite of software and service to allow sellers to just completely source, launch and dominate in the space," Gauss said in an interview with Inside INdiana Business Television.

The company's services cover everything from the initial launch of a product on Amazon to providing growth strategy to keeping tabs on and advising on the ever-changing policies in the digital marketplace. Gauss says the company is exploring the possibility of outside investment in order to continue growing.

  • Perspectives

    • Being The Woman You Were Created to Be

      Do you know who you are? Are you walking in your purpose? These questions ring loudly in the ears of many women who are suffering and feel like they will never find success.

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • Niche ranked West Lafayette Schools as best in the state

      Dept. of Ed Releases School Accountability Grades

      The Indiana Department of Education has unveiled the school accountability grades for the 2017-2018 academic year. The department says about 22 percent of schools improved one or more letter grades, with 64 percent receiving an A or B.

    • The College has announced an immediate suspension of its football program

      Earlham College Suspends Football Program

      Earlham College Interim President Avis Stewart has announced the suspension of the school's football program for the 2019 season and has ordered a review of the program. Stewart says the plan is for Earlham to field a team in 2020 after three conditions are met: determine the proper funding level and resources to support a football program outside the College's current operating budget,

    • Tech Exec - Indy 'Dodged a Bullet' on HQ2

      While a big name in the state’s technology community is praising the bid effort, he says the Indianapolis region "dodged a bullet" by not landing an Amazon.com Inc. (NYSE: AMZN) headquarters. Fishers-based ClearObject Inc. Chief Executive Officer John McDonald says Amazon’s $5 billion plans, which call for 50,000 additional jobs over 20 years, would’ve compounded existing transportation, housing and workforce issues. Amazon announced Tuesday that...

    • Purdue Launches "Brain Gain" Initiative

      Purdue University wants to make Indiana the country's biggest "brain gain" state with a new initiative designed to bring Purdue grads back to Indiana companies. President Mitch Daniels says the pilot phase of the Purdue Brain Gain Initiative has piqued the interest of some 200 alumni, with a small number currently in the final interview process with employers in the state. Daniels told Inside INdiana Business...

    • Being The Woman You Were Created to Be

      Do you know who you are? Are you walking in your purpose? These questions ring loudly in the ears of many women who are suffering and feel like they will never find success.