Tech Founder Ditches College For Amazon-Centered Startup

Posted: Updated:
Casey Gauss co-founded Viral Launch in 2014. Casey Gauss co-founded Viral Launch in 2014.
INDIANAPOLIS -

The co-founder of an Indianapolis-based tech startup says his entrepreneurial path started when the traditional, college-centered route to the business world wasn't the "most relevant" for him. Viral Launch Chief Executive Officer Casey Gauss, a former student-athlete at Indiana Wesleyan University says he spent his nights learning coding before dropping out of college and eventually creating a company that has grown from five employees to 20 in the last year. Viral Launch works with customers looking to sell their products and services through the Amazon marketplace. Some 15,000 products have been launched using the company's platform and expertise. Gauss says Viral Launch was profitable from the start.

Gauss says the company's secret has been providing "end-to-end" services. "Primarily, we got started with these product launches, driving sales to help drive keyword ranking. And then from there, it's really kind of transformed into this entire suite of software and service to allow sellers to just completely source, launch and dominate in the space," Gauss said in an interview with Inside INdiana Business Television.

The company's services cover everything from the initial launch of a product on Amazon to providing growth strategy to keeping tabs on and advising on the ever-changing policies in the digital marketplace. Gauss says the company is exploring the possibility of outside investment in order to continue growing.

  • Perspectives

    • We’re Having the Wrong Conversations About Safety

      Every time there’s a shooting at a school or a workplace, the arguments begin. We need more police officers stationed in the buildings. We need to arm teachers or encourage employees to carry handguns. We should invest in smokescreen systems or bulletproof partitions. Everyone should hide from the shooter. Everyone should run from the shooter. Everyone should confront the shooter. It’s healthy that we’re discussing safety, but unfortunately, we’re talking...

    More

Subscribe

Name:
Company Name:
Email:
Confirm Email:
HTML
INside Edge
Morning Briefing
BigWigs & New Gigs
Life Sciences Indiana
Indiana Connections
INPower
Subscribe
Unsubscribe

Events



  • Most Popular Stories

    • (courtesy: Frank Logan/Military Vehicle Preservation Assoc.)

      Historic Military Convoy to Cross Indiana

      A sentinel moment of U.S. history is playing out Sunday in South Bend when the recreation of the U.S. Army Transcontinental Military Convoy rolls into town. Approximately 70 historic military vehicles are retracing the original 1919 cross country trip which traveled along the famed Lincoln Highway.

    • West Lafayette Center Breaks Ground

      West Lafayette city officials this week broke ground on the $31.5 million West Lafayette Wellness and Aquatic Center at Cumberland Park. Plans for the 72,000-square-foot project feature a natatorium, three gymnasiums, exercise machines, free weights and community rooms. 

    • Forbes Ranks Top Colleges; 3 Indiana Schools Make the Cut

      Forbes released its 12th annual ranking of America’s Top Colleges based on direct benefits a university or college provides its students. Several Indiana universities made the list in some “sub-categories”, like Grateful Graduates Index, but the University of Notre Dame was the only school in the state to break the top 20 overall rankings.

    • (photo courtesy of the Marshall County EDC)

      Wire and Cable Startup to Set Up Shop in Argos

      A startup wire and cable company has announced plans to launch operations in Marshall County. The Indiana Economic Development Corp. says Sequel Wire and Cable LLC will invest $53 million to purchase and equip the 50,000-square-foot Argos Manufacturing Center and create 120 jobs by the end of 2024. The company plans to expand the facility to more than 162,000 square feet and begin operations in early 2020. The $2.7 million Argos Manufacturing Center was built in part with...

    • Keep Indianapolis Beautiful Names President and CEO

      Jeremy Kranowitz has been named president and chief executive officer of community nonprofit Keep Indianapolis Beautiful.  Kranowitz previously served as managing director for Sustainability of Hazon, an organization that focuses on environmental change, especially within Jewish communities.