Tech Founder Ditches College For Amazon-Centered Startup

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Casey Gauss co-founded Viral Launch in 2014. Casey Gauss co-founded Viral Launch in 2014.
INDIANAPOLIS -

The co-founder of an Indianapolis-based tech startup says his entrepreneurial path started when the traditional, college-centered route to the business world wasn't the "most relevant" for him. Viral Launch Chief Executive Officer Casey Gauss, a former student-athlete at Indiana Wesleyan University says he spent his nights learning coding before dropping out of college and eventually creating a company that has grown from five employees to 20 in the last year. Viral Launch works with customers looking to sell their products and services through the Amazon marketplace. Some 15,000 products have been launched using the company's platform and expertise. Gauss says Viral Launch was profitable from the start.

Gauss says the company's secret has been providing "end-to-end" services. "Primarily, we got started with these product launches, driving sales to help drive keyword ranking. And then from there, it's really kind of transformed into this entire suite of software and service to allow sellers to just completely source, launch and dominate in the space," Gauss said in an interview with Inside INdiana Business Television.

The company's services cover everything from the initial launch of a product on Amazon to providing growth strategy to keeping tabs on and advising on the ever-changing policies in the digital marketplace. Gauss says the company is exploring the possibility of outside investment in order to continue growing.

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