Growth Continues For Hanapin Marketing

Posted: Updated:
The company was founded in 2004. The company was founded in 2004.
BLOOMINGTON -

A digital marketing company is growing in Bloomington. Hanapin Marketing LLC plans to add up to 14 employees over the next two years, continuing a streak that included 23 new hires last year.

Most of the agency's current 60 employees are located at its downtown Bloomington office. Hanapin says demand for its paid search, paid social media and display program services is driving the growth. Since its founding in 2004, Hanapin says annual revenue has increased by double digits nearly every year.

Bloomington Mayor John Hamilton says "we are pleased to see one of Bloomington's leading technology companies continue to thrive and grow here in town. Hanapin is a great example of what we hope to see over and over again here in Bloomington - a locally grown startup becoming successful and creating opportunities for our city's great tech talent."

New digital advertising and administrative positions are slated to open up throughout the year. Hanapin is considering future expansion options that the company says could include a larger footprint in Bloomington. The company offers pay-per-click, e-commerce, remarketing, conversion rate optimization and lead generation services, as well as mobile and social advertising expertise. Hanapin has been offered up to $150,000 in conditional training grants from the Indiana Economic Development Corp.

Hanapin is considered a leader in the pay-per-click industry and hosts annual Hero Conferences, which focus on the PPC industry. Hero Conf Los Angeles is set for April 18-20 and Hero Conf London will be October 23-25.

You can read more about the expansion by clicking here.

  • Perspectives

    • Market Volatility - Fodder for Financial Fears

      Fact: The value of the stock market goes up and down.  It’s called “market volatility”.  How concerned should you be with a thousand point change in the index? Since your reaction can impact your personal portfolio, it’s most important that you have a good perspective. Significant price movements in the stock market grabbed headlines and captivated media pundits throughout 2018. The last week of the year the market experienced large price swings...

    More

Events



  • Most Popular Stories

    • Loeb Stadium Project in Final Design Phase

      The $17 million overhaul of Loeb Stadium in Lafayette is in its final planning stages. The Journal & Courier says the overall design of the project is complete, which includes flipping the field, an additional suite and a new entrance designed to be a more visible landmark. Lafayette Mayor Tony Roswarski unveiled plans for the reimagining of the more than 75-year-old stadium in 2017. The city council earlier this month approved a $17 million bond to fund the project.

    • Hotel, Mattress Company to Launch Collaboration

      Jeffersonville-based Bowles Mattress Co. and West Baden Springs Hotel in Orange County will Monday officially launch their new mattress series. The partnership, first announced last month, will make the mattresses that had previously only been made for the resort available to the public.

    • Eleven Fifty Says State Support Will Bring '100x Return'

      As Eleven Fifty Academy looks to expand statewide, founder Scott Jones is looking to state legislators for support. He says Next Level Jobs legislation two years ago allowed the coding academy to access about $1.5 million to grow its programs, which he says will result in $150 million in Hoosier income over 10 years. Jones is now looking for up to $20 million, which he says could lead to $1.5 billion in Hoosier income over a decade. During an interview on Inside INdiana Business...

    • Silberline Closing Decatur Facility

      Pennsylvania-based Silberline Manufacturing Co. is detailing plans to close its facility in Adams County. In a notice to the state, the company says the closure will result in the layoffs of 50 employees.

    • Two Indiana Banks on Forbes Best List

      Forbes has ranked the best banks in the country and Indiana has placed two on the list. First Merchants Bank finished 2nd, and Old National Bancorp came in at 97. The metrics used by the publication include tangible common equity, return on average assets, net interest margin,  efficiency ratio and net charge-offs as a percentage of total loans.