Boosterville Secures Seed Funding

Posted: Updated:

Zionsville-based tech company Boosterville has closed on an $830,000 seed round of funding. The company says it plans to use the funding to accelerate the rollout of its proceed donation platform into new markets.

The round of funding was co-led by Indianapolis-based 316 Investments and VisionTech Angels, along with a matching investment from Elevate Ventures. Boosterville's platform allows businesses to donate a portion of their proceeds to nonprofit organizations directly through credit card transactions from customers who have also registered with Boosterville.

Customers can also donate to their favorite nonprofits by using their registered credit cards at Boosterville businesses.

"Merchants have long been challenged by measuring return on investment of local marketing dollars spent," said Ben Pidgeon, executive director of VisionTech Angels. "Boosterville has developed an elegant, yet powerful solution for businesses to engage with customers in supporting local causes, help local groups raise funds they need to be successful, and in the process, build a more loyal customer base."

Boosterville says the platform saves businesses up to 80 percent in processing fees by giving the money raised by customers directly to the nonprofits. The company launched from Zionsville's zWORKS Entrepreneurial and Coworking Center and previously graduated from tech accelerators in Tennessee and Missouri.

  • Perspectives

    • How to Find a New Audience After Hitting a Marketing Plateau

      It may sound like a marketer’s dream scenario: efforts have proven to be so successful it appears a company has completely saturated their target audience. While it may be a good problem to have, it still may be a problem. Hitting a marketing plateau is an opportunity for companies in any industry to reevaluate, re-energize and come to the table with new ideas for better understanding existing customers and engaging new audiences.



  • Most Popular Stories

    • (image courtesy of The Times of Northwest Indiana)

      Crews Start Demolition of Carson's in Hammond

      The face of downtown retail in Hammond is changing once again with the demolition of Carson’s department store, the one-time the anchor of Woodmar Mall. Our partners at The Times of Northwest Indiana report excavating crews have started to demolish the last vestige of the shopping center which stood since the 1950s. 

    • Some 'Emerging Ethical Dilemmas' Already Here

      An annual list of emerging ethical dilemmas and policy issues in science and technology has been released by the John J. Reilly Center for Science, Technology, and Values at the University of Notre Dame. It includes robotic clergy, a crime reporting app and facial recognition technology that could read emotions.

    • (image courtesy of The Times of Northwest Indiana)

      U.S. Steel Cuts Jobs, Low Price Imports Partially to Blame

      Pittsburgh-based U.S. Steel has announced it will idle its tin mill operations in East Chicago, affecting nearly 300 workers, half of which will lose their jobs. Our partners at The Times of Northwest Indiana report U.S. Steel blames the layoffs on the Del Monte food company which announced its own mass layoffs. 

    • UPDATE: Nestlé Details Fort Wayne Layoffs

      Virginia-based Nestlé USA says only 40 employees will be laid off at the company's Fort Wayne distribution center. A spokesperson for Nestlé tells Inside INdiana Business a WARN Notice filed with the state incorrectly stated the facility would close at the end of the year, affecting nearly 70 workers.

    • (Photo courtesy Batesville Tool & Die)

      Batesville Tool & Die Acquires Tipton Company

      Batesville Tool & Die is adding to its portfolio. The metal stamping manufacturer has acquired a majority interest in Tipton-based DC Coaters LLC. Financial terms of the deal are not being disclosed.