Bluebridge Sharpens Emplify Focus With Sale

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Jaramillo says Emplify is the company's "most successful product line ever." Jaramillo says Emplify is the company's "most successful product line ever."
FISHERS -

The chief executive officer of Fishers-based mobile app engagement platform Bluebridge says the company is selling off its church and tourism business units. Santiago Jaramillo says the $8 million deal will allow the company to focus on its rapidly-growing employee engagement platform Emplify. He says Emplify is growing annual recurring revenue by more than 75 percent quarter over quarter, and has attracted customers including the NFL Trust, Duke Realty and Which Wich. Bluebridge used a $3 million round of funding to launch Emplify over the summer.

Bluebridge sold its Bluebridge Churches unit to echurch powered by PushPay, which is a mobile giving and engagement technology provider for faith-based organizations. Simpleview, which provides sales and marketing technology, acquired Bluebridge Tourism.

Emplify hit the market in July, fueled by a $3 million round of funding led by Allos Ventures and Cultivation Capital. The unit now boasts more than 50 employees and 50 customers. The platform follows Bluebridge's acquisition earlier this year of Indianapolis-based employee engagement consulting firm Cadence Consulting. As a result of that deal, Cadence Founder and former ExactTarget executive Todd Richardson joined Bluebridge as chief people officer.

Jaramillo says Emplify has become the company's "most successful product line ever," saying he is "excited to put these funds directly to work as we scale and continue the rapid growth of Emplify as we seek to help millions of employees be more engaged with their work."

Jaramillo says employee engagement is a high-growth industry.
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