Odyssey Eyes 100 Million Users

Posted: Updated:
INDIANAPOLIS -

An idea hatched by two Indiana University students to "democratize the media business" has quickly grown into one of the nation's fastest growing social media platforms for Millennials and is showing no signs of slowing down. Indianapolis-based Odyssey has amassed more than 14,000 content creators and uses proprietary "relevance engine" technology to match users with the content they want. "We're essentially taking real people out of communities and helping provide them tools so they can be heard and their voice can be part of a local, regional or national dialogue," said co-founder Evan Burns.

Burns talked about the company’s growth and what he described as the benefits of being headquartered in Indiana during an interview on Inside INdiana Business Television.

Burns, who grew up in Jasper, and Evansville native Adrian France came up with the idea for Odyssey while they were students at IU. Their premise was that content being generated in traditional media centers like New York and Los Angeles was increasingly not relevant to them and their peers and a vast part of the country.

Odyssey launched in 2014 and has quickly attracted users and funding.

Burns says the company has raised more than $33 million, including a $25 million round this spring led by noted entrepreneur Michael Lazerow and Columbus Nova managing partner Jason Epstein.

Last November, the company announced an expansion and plans to add 90 jobs.

The site currently generates more than 30 million unique users monthly, but Burns says the capital infusion will fuel an aggressive growth plan. "We have our eyes set on 100 million users as fast as we can, so that's exciting, both domestically and starting to do some international," said Burns.

Odyssey currently has about 180 employees, 60 at its Broad Ripple headquarters, the rest in offices that include New York, Los Angeles and Austin.

  • Perspectives

    • Do You Make These Top 5 Marketing Mistakes?

      Picture this: You’re the CEO of a multi-million dollar company. In just a few short years, you have led your firm in quickly become a rising star within your industry. Now, you’re ready to make your entrance into the big leagues known at this year’s premier tradeshow. The only problem is that your rapid growth has outpaced your "DIY" marketing. And to be taken seriously at the next level, your company needs a strong marketing message that clearly...

    More

Events



  • Most Popular Stories

    • Thor Set to Become Largest RV Maker in The World

      Elkhart-based Thor Industries Inc. (NYSE: THO) has announced an agreement to acquire a German recreational vehicle manufacturer for approximately $2.4 billion. Once complete, Thor says the deal for Erwin Hymer Group SE will create the world's largest RV maker. EHG currently employs more than 7,300 globally and its RVs are sold through a network of over 1,200 retailers. The companies say they expect no change in employee headcount or number of facilities as a result of...

    • (Image courtesy of AM General)

      AM General Wins $560M Humvee Contract

      A major contract has been awarded to South Bend-based AM General LLC. The more than $560 million deal involves production of 2,800 Humvee ambulances. The first vehicles, AM General says, are expected to be delivered in the second quarter of next year. U.S. Army Contracting Command in Warren, Michigan is the contracting activity. AM General is partnering with Rock Island Arsenal Executive Vice President of U.S. Defense Chris Vanslager says...

    • Manufacturer Bringing 500+ Jobs to Hobart

      An Illinois-based manufacturer is moving two manufacturing operations from Illinois to Indiana, with plans to create up to 582 jobs in Hobart by the end of 2021. Wynright Corp., which makes intelligent material handling systems, says it will invest $26 million to build and equip a facility at the NorthWind Crossings business park. Parent company Daifuku North America says the move puts the operations under one roof in a location that's able to handle future growth.

    • (Image courtesy of WTC Indianapolis) Fahad Al Gergawi, pictured right next to Indiana Secretary of Commerce Jim Schellinger and Governor Eric Holcomb, met with business and economic leaders in Indianapolis.

      Dubai Trade Official Talks Indiana Opportunities

      An economic development official from the United Arab Emirates is using a trade mission in Indianapolis to showcase what he says is a global hub in Dubai that offers opportunities with large economies in his country and beyond. Dubai FDI Chief Executive Officer Fahad Al Gergawi said Indianapolis is one of more than a dozen U.S. cities he and his colleagues have toured in the last four years that possess "significant strength in terms of international trade."

    • (Image courtesy of Pat McAfee Show 2.0)

      Pat McAfee Leaves Barstool

      Less than a year after announcing its launch, former Indianapolis Colts punter-turned-media personality Pat McAfee has exited Barstool Sports. McAfee helped launch Indianapolis-based affiliate Barstool Heartland with Barstool Sports founder Dave Portnoy, but said on his own, independent podcast that he's quitting and has not made plans for his next steps. During the first edition of "The Pat McAfee Show 2.0," McAfee said dealing with the business side...