Sticksnleaves Making Tech Waves

Posted: Updated:
Aning founded the company in 2010 with Anthony Smith. Aning founded the company in 2010 with Anthony Smith.

A Rose-Hulman Institute of Technology alum and former Orr Fellow is capitalizing on Indiana's growing tech industry. Fishers-based Sticksnleaves co-founder Yaw Aning says the company has developed more than 70 web and mobile apps for clients ranging from startups, like Hoosier startup CoatChex, to large companies like Rolls-Royce. He says Sticksnleaves aims to stand out in a competitive market by providing a team of engineers, marketers and designers built around diversity.

Aning says another key component of Sticksnleaves' strategy is to cater its development process to the size of the client. He says small companies are often focused on speed, as they look to get their new products to market as quickly as possible. Larger companies, he says, need to get consensus from stakeholders and provide more validation that there is an opportunity in the market that they can capitalize on, so the team will focus on providing that data.

Sticksnleaves also makes diversity a priority. Aning says, in today's environment, a company can launch a product and have an instant global audience, so the company's team should reflect that market. He says, while growth is great, company leadership is "more focused on building a lasting firm, rather than a large firm."

The company was founded in 2010 by Aning and Anthony Smith. Aning says Smith, a vegetarian, was often teased in "meat and potatoes" Kokomo for eating "sticks and leaves," which led to the name of the company.

  • Perspectives

    • The Art of The Apology

      You screwed up. You handled something the wrong way, or you failed to handle it when you should have. Now what are you going to do? If you're a big company, you're probably going to screw up some more. Oh, you’ll attempt some kind of public apology, but it will be so halfhearted or passive-aggressive that you'll get called on it, and you’ll find yourself taking a second whack at the apology tree. That's the conclusion I’ve drawn as I've...



  • Most Popular Stories

    • Preferred Route For I-69 Bridge Unveiled

      The team overseeing the I-69 Ohio River Crossing project has unveiled a preferred route for the extension of the interstate connecting Evansville and Henderson, Kentucky. The group has also released the Draft Environmental Impact Statement for the effort, which identifies preferred alternatives for the route with different tolling options. The project team, which includes the Indiana Department of Transportation and the Kentucky Transportation Cabinet, is recommending the...

    • $600M Waste-to-Fuel Plant Coming to Gary

      A California-based renewable jet fuel and diesel producer has announced plans for a massive investment in northwest Indiana. Fulcrum BioEnergy Inc. says it will invest $600 million to build the Centerpoint BioFuels Plant in Gary, which will convert municipal solid waste into renewable transportation fuel. The project is expected to create up to 163 jobs by the end of 2022. The Indiana Economic Development Corp. says Centerpoint will be located at an industrial site that will be...

    • Committee to Steer Future of Bloomington Hospital Site

      A newly-formed group tasked with providing the next steps for the Indiana University Health Bloomington Hospital property will hold its first meeting Monday. The Hospital Re-Use Steering Committee will begin the effort to re-envision the property, which will be acquired by the city upon completion of the new Indiana University Health Regional Academic Health Center.

    • National Guard Academy Targets At-Risk Youth

      Indiana's adjutant general says the Hoosier Youth Challenge Academy in Knightstown continues to make a difference by offering at-risk teenagers a second chance. The academy, which was established in 2007, will Saturday celebrate another graduating class. The program uses quasi-military training, structure and discipline for students between the ages of 16 and 18 who have dropped out of school or are severely deficient in credits. In an interview on Inside INdiana Business...

    • Scotty's Brewhouse Files For Bankruptcy

      Indianapolis-based Scotty's Brewhouse has filed for Chapter 11 bankruptcy protection. The company says the decision was "driven largely by the challenges of some specific locations and was necessary because of the way the company was structured corporately." As a result of the deal, Scotty's will close four of its restaurants by the end of the year. In a news release provided to Inside INdiana Business...