From Google to 'The Silicon Valley of The Midwest'

Posted: Updated:
The company was launched in 2006. The company was launched in 2006.

"Employee #4" at Google's AdWords Ad Operations team is marking the 10-year anniversary of launching her Indianapolis-based marketing agency. During an interview on a special edition of Inside INdiana Business focusing on entrepreneurial women, Found Search + Marketing Managing Partner Julie Warnecke says her company has created a culture where it is "as easy as possible" for women to enter, stay and grow in the work force. Warnecke says working at Google in the company's early years helped show her how to organize and scale a business, and gave her problem-solving and hiring lessons she takes into the field today. Warnecke was on Google's AdWords team from its inception and says FoundSM's core expertise is still in the paid search world.

Over the years, the company has grown to include a full portfolio of marketing services, including pay-per-click, search engine optimization, email marketing and web development. FoundSM is a certified Google Partner and manages a total annual AdWords and Paid Social spend of $50-60 million.

In addition to Warnecke, the company's chief executive officer, chief operating officer and chief financial officer are all women. "I think definitely at Google, whether you were a man or a woman, it was really an inclusive environment and at Found, we really wanted to build that," Warnecke said. "At Found, we want everyone to feel like they are included and their contributions are important."

Its Indiana-based and global clients are in industries such as education, health care and home services. The company offers benefits including paid maternity leave in an effort to attract women to and keep women in the tech-driven work force.

You can connect to more about FoundSM by clicking here.

Editor's Note: A previous version incorrectly identified Warnecke as "Google Employee #4."

  • Perspectives

    • We’re Having the Wrong Conversations About Safety

      Every time there’s a shooting at a school or a workplace, the arguments begin. We need more police officers stationed in the buildings. We need to arm teachers or encourage employees to carry handguns. We should invest in smokescreen systems or bulletproof partitions. Everyone should hide from the shooter. Everyone should run from the shooter. Everyone should confront the shooter. It’s healthy that we’re discussing safety, but unfortunately, we’re talking...



  • Most Popular Stories

    • West Lafayette Center Breaks Ground

      West Lafayette city officials this week broke ground on the $31.5 million West Lafayette Wellness and Aquatic Center at Cumberland Park. Plans for the 72,000-square-foot project feature a natatorium, three gymnasiums, exercise machines, free weights and community rooms. 

    • Forbes Ranks Top Colleges; 3 Indiana Schools Make the Cut

      Forbes released its 12th annual ranking of America’s Top Colleges based on direct benefits a university or college provides its students. Several Indiana universities made the list in some “sub-categories”, like Grateful Graduates Index, but the University of Notre Dame was the only school in the state to break the top 20 overall rankings.

    • (photo courtesy of the Marshall County EDC)

      Wire and Cable Startup to Set Up Shop in Argos

      A startup wire and cable company has announced plans to launch operations in Marshall County. The Indiana Economic Development Corp. says Sequel Wire and Cable LLC will invest $53 million to purchase and equip the 50,000-square-foot Argos Manufacturing Center and create 120 jobs by the end of 2024. The company plans to expand the facility to more than 162,000 square feet and begin operations in early 2020. The $2.7 million Argos Manufacturing Center was built in part with...

    • (courtesy: Frank Logan/Military Vehicle Preservation Assoc.)

      Historic Military Convoy to Cross Indiana

      A sentinel moment of U.S. history is playing out Sunday in South Bend when the recreation of the U.S. Army Transcontinental Military Convoy rolls into town. Approximately 70 historic military vehicles are retracing the original 1919 cross country trip which traveled along the famed Lincoln Highway.

    • Keep Indianapolis Beautiful Names President and CEO

      Jeremy Kranowitz has been named president and chief executive officer of community nonprofit Keep Indianapolis Beautiful.  Kranowitz previously served as managing director for Sustainability of Hazon, an organization that focuses on environmental change, especially within Jewish communities.