IMS Wants to 'Own May'

Posted: Updated:
Indianapolis Motor Speedway President Doug Boles (pictured left) and Hulman and Co. Chief Executive Officer Mark Miles (pictured right) unveiled this year's Indy 500 ticket. Indianapolis Motor Speedway President Doug Boles (pictured left) and Hulman and Co. Chief Executive Officer Mark Miles (pictured right) unveiled this year's Indy 500 ticket.

The 100-day countdown to the 100th running of the Indianapolis 500 has begun and the senior vice president of events with Hulman Motorsports says the message is "we own May." Allison Melangton says the Indianapolis Motor Speedway is working to engage all 92 counties with events leading up to the milestone race. The countdown began Thursday evening at IMS with an event marking the occasion at the stroke of midnight. Hulman and Co. Chief Executive Officer Mark Miles and Indianapolis Motor Speedway President Doug Boles, along with the BorgWarner Trophy, will ring the closing bell Friday afternoon at the New York Stock Exchange.

The statewide schedule also includes appearances, community activities and a program to help with at-home celebrations. Melangton says "this isn't a race that's just for the core, central part of Indiana, it's something that everyone in the state should be engaged with." She says the effort has pulled together many different activities and organizations involved with the race, including the Indianapolis 500 Festival and Hall of Fame Museum.

One challenge, Melangton says, will be hanging on to the fans coming to Indy for the milestone race. "We really feel the momentum." She says call volumes have picked up compared to last year and many see this as a "bucket list" event. "It's important to us to try to make sure they have a great time and engage them to the point where they want to come to the 101st race."

The 100th running of the Indianapolis 500 will be May 29.

Melangton tells Inside INdiana Business there is a "thirst" to be connected to the Indy 500, especially this year.
  • Perspectives

    • How to Find a New Audience After Hitting a Marketing Plateau

      It may sound like a marketer’s dream scenario: efforts have proven to be so successful it appears a company has completely saturated their target audience. While it may be a good problem to have, it still may be a problem. Hitting a marketing plateau is an opportunity for companies in any industry to reevaluate, re-energize and come to the table with new ideas for better understanding existing customers and engaging new audiences.



  • Most Popular Stories

    • Gas City Startup Helping Hemp Farmers

      Last month, it became legal for Hoosier farmers to grow hemp and a Gas City-based startup is being aggressive in being among the first to take advantage of market opportunities. Heartland Harvest Processing is helping farmers connect the new agricultural commodity to consumer products, including CBD. Founder and Chief Marketing Officer Chris Moorman says the first hemp harvest under the new law is expected to begin next month. In an interview with Business of Health...

    • IU, Purdue Notch New Enrollment Levels

      Indiana’s two largest state universities are starting the fall semester with a record number of attendees. Indiana University Bloomington says it is welcoming its largest-ever class of first-year students, nearly 8,300 based on preliminary figures.

    • Eleven Fifty is headquartered at Launch Fishers.

      State to Launch 5G Hub in Downtown Indy

      The state of Indiana has announced plans for what it says is a first-of-its-kind 5G hub. Launching in October, the Indiana 5G Zone aims to "attract business, foster innovation and propel research and development in 5G-enabled advanced technologies." The hub will be located inside the new downtown Indianapolis headquarters of the nonprofit Eleven Fifty Academy. The Indiana 5G Zone will include a 3,000-square-foot research lab, which will be used to develop and test...

    • (image courtesy of The Times of Northwest Indiana)

      Crews Start Demolition of Carson's in Hammond

      The face of downtown retail in Hammond is changing once again with the demolition of Carson’s department store, the one-time the anchor of Woodmar Mall. Our partners at The Times of Northwest Indiana report excavating crews have started to demolish the last vestige of the shopping center which stood since the 1950s. 

    • Nationwide, AAA Travel says nearly 47 million Americans will travel at least 50 miles from home.

      Indiana in Bottom Half of Annual Highway Report

      Indiana's highway system needs a lot of work, according to a new study. The Hoosier state ranks 33rd in the nation in condition and overall cost-effectiveness in the Annual Highway Report, published by the California-based Reason Foundation.