Apple Stores to Carry Edwin The Duck

Posted: Updated:
Edwin the Duck retails for $99.95 at Apple.com Edwin the Duck retails for $99.95 at Apple.com
CARMEL -

Carmel-based pi lab announced Monday that its interactive learning toy, Edwin The Duck, is now available at select Apple (Nasdaq: AAPL) stores and Apple.com. Known as the "Smart Duck," Edwin is a motion-based toy that connects to a mobile app with educational games, stories and songs.

Edwin won the 2015 Mira Award in the Mobile Tech category. It was made available for purchase in October and the new announcement with Apple comes less than a month after pi lab announced the toy's availability at Best Buy stores.

“Any child can instantly connect with Edwin, and spend the day with him laughing, playing, learning, singing and more,” said Don Inmon, co-creator. “Edwin and his growing library of interactive content makes him a new best friend that never goes out of style.”

Edwin is equipped with a built-in LED light, rechargeable lithium ion battery and wireless waterproof speaker. The toy retails for $99.95 at Apple.com.

The company recently released a new app for Edwin called Sleepy time. The new app allows users to enjoy lullabies and additional sleep sounds. Parents can also adjust the strength of Edwin's nightlight and set a sleep timer.

For more information on Edwin the Duck, click here.

  • Perspectives

    • The Evolution of Business: From Bottom Line to Value Creation And Impact

      In today's world, consumers want to know how corporations, as a whole, are taking a stand. In fact, customers are 43 percent more likely to purchase a product from a company they know is committed to social value. It's not just consumers pushing this trend. Financial service industry leaders, like KeyBank's Beth Mooney and BlackRock's Larry Fink, are challenging business owners and the C-Suite to rethink their economic impact, environmental footprint and social conscience.

    More

Events



  • Most Popular Stories

    • St. Vincent Announces Layoffs

      St. Vincent Health says it has laid off 85 employees throughout the state. In a statement to Inside INdiana Business, St. Vincent cites a rapidly-evolving healthcare environment as a reason for the workforce reduction. 

    • Indy Firm Taps Appirio Exec as CEO

      An Indianapolis-based design and innovation consulting firm has named a new chief executive officer. Studio Science says Steve Pruden, who most recently served as senior vice president of human resources with Indy tech company Appirio, will lead the company.

    • (Image Courtesy: Lilly Oncology)

      Lilly Closes on Mega Acquisition

      Indianapolis-based Eli Lilly and Co. (NYSE: LLY) has completed its acquisition of ARMO BioSciences Inc. of California. The deal, which was valued at approximately $1.6 billion when first announced last month, boosts Lilly's immuno-oncology pipeline. Lilly offered $50 per share of ARMO stock for the company. ARMO's portfolio includes...

    • GM recently announced it would invest more than $1 billion in its Fort Wayne Assembly plant.

      Auto Job Fair Coming to Allen County

      General Motors is hiring more than 100 new employees in Fort Wayne. The positions in everything from finance to manufacturing are following a gradually increasing presence in the area for the past few years. In 2016, the company invested $127 million in its casting plant in Bedford and planned to pump an additional $1 billion into the Fort Wayne area over the next few years to double the size of its operation. The expansion of GM’s operations has led to increased business for ...

    • Ranking: Elevate Ventures Top 10 in Early-Stage Investing

      A global financial data and software company ranks Elevate Ventures near the top in a key category. PitchBook says the Indianapolis-based private venture organization is 10th most active among venture capital firms investing in angel-stage or seed-stage companies in the world. Elevate Ventures Chief Executive Officer Chris LaMothe will be a guest this weekend on Inside INdiana Business With Gerry Dick.In 2017, Elevate Ventures invested in 26 early-stage Hoosier businesses and...