Feinberg: Expect Trillion-Dollar Holiday Season

Posted: Updated:
Feinberg says a $1 trillion holiday shopping season would represent a 5-7 percent increase over 2014. Feinberg says a $1 trillion holiday shopping season would represent a 5-7 percent increase over 2014.
WEST LAFAYETTE -

A Purdue University retail management professor expects national holiday retail sales to hit $1 trillion for the first time. Richard Feinberg says job growth and lower gas prices have consumers willing to spend more this season. Despite retailers beginning their holiday promotions earlier and earlier, Feinberg expects most holiday spending to occur within the two weeks before Christmas. He says Indiana shoppers consistently reflect national trends.

Feinberg says a $1 trillion holiday shopping season would represent a 5-7 percent increase over 2014, which totaled around $960 billion. He also says 2015 could be the first year that online sales top 10 percent of all holiday spending. However, Feinberg says the Internet influences 60 percent of spending, thanks to customers searching online then spending in stores.

He says small businesses will continue to struggle to compete with larger retailers for a slice of the holiday spending pie. However, Feinberg says many smaller stores are maximizing technology, social media and "shop small" branding efforts. That includes the annual Small Business Saturday effort, which is set for November 28.

Some familiar names will likely be among the most popular brands during the holiday shopping season. Fineberg says a new slate of Apple products and products coming from a new Star Wars movie will likely result in some of the strongest demand.

Feinberg says small businesses will continue to face an uphill battle this holiday season.
  • Perspectives

    • We’re Having the Wrong Conversations About Safety

      Every time there’s a shooting at a school or a workplace, the arguments begin. We need more police officers stationed in the buildings. We need to arm teachers or encourage employees to carry handguns. We should invest in smokescreen systems or bulletproof partitions. Everyone should hide from the shooter. Everyone should run from the shooter. Everyone should confront the shooter. It’s healthy that we’re discussing safety, but unfortunately, we’re talking...

    More

Events



  • Most Popular Stories

    • Forbes Ranks Top Colleges; 3 Indiana Schools Make the Cut

      Forbes released its 12th annual ranking of America’s Top Colleges based on direct benefits a university or college provides its students. Several Indiana universities made the list in some “sub-categories”, like Grateful Graduates Index, but the University of Notre Dame was the only school in the state to break the top 20 overall rankings.

    • West Lafayette Center Breaks Ground

      West Lafayette city officials this week broke ground on the $31.5 million West Lafayette Wellness and Aquatic Center at Cumberland Park. Plans for the 72,000-square-foot project feature a natatorium, three gymnasiums, exercise machines, free weights and community rooms. 

    • Photo courtesy of Crestwood Village

      Justus Rental Properties Details Closures

      Indianapolis-based Justus Rental Properties, Inc. has announced it will be closing its assisted living service line at Crestwood Village West and Crestwood Village East. The company is also is in the process of selling the both communities.

    • (photo courtesy of the Marshall County EDC)

      Wire and Cable Startup to Set Up Shop in Argos

      A startup wire and cable company has announced plans to launch operations in Marshall County. The Indiana Economic Development Corp. says Sequel Wire and Cable LLC will invest $53 million to purchase and equip the 50,000-square-foot Argos Manufacturing Center and create 120 jobs by the end of 2024. The company plans to expand the facility to more than 162,000 square feet and begin operations in early 2020. The $2.7 million Argos Manufacturing Center was built in part with...

    • We’re Having the Wrong Conversations About Safety

      Every time there’s a shooting at a school or a workplace, the arguments begin. We need more police officers stationed in the buildings. We need to arm teachers or encourage employees to carry handguns. We should invest in smokescreen systems or bulletproof partitions. Everyone should hide from the shooter. Everyone should run from the shooter. Everyone should confront the shooter. It’s healthy that we’re discussing safety, but unfortunately, we’re talking...