Sweetwater Hits Another High Note

Posted: Updated:
The company is planning to reach a total of 1,000 sales associates when expansion is complete. The company is planning to reach a total of 1,000 sales associates when expansion is complete.
FORT WAYNE -

Fort Wayne-based Sweetwater Sound Inc. is planning to add up to 285 jobs over the next three years. The company, which was founded in 1979 by Chuck Surack, has grown to become the third-largest music instrument audio retailer in the country. Construction is set to begin this fall on the first phase of the $8.8 million project that includes expanded marketing and merchandising facilities on the Allen County campus.

Plans call for a new "state-of-the-art" video studio for sales and branding efforts. The company says sales have jumped an average of 20 percent a year in recent years.

In 2012, broke ground on a $23.6 million expansion project, which included an additional 315 jobs and was also geared toward its growing sales force. The company moved to its current campus in 2006, when it employed 240.

Surack says the pace of sales and hiring growth has been remarkable in recent years. "In 2014, sales were up by 28 percent over the previous year, and we anticipate similar results for 2015. New expansion of our campus will build our capacity to ensure that we remain the country’s most respected dealer in instruments and high-technology equipment for musicians, recording studios and broadcasters."

Fort Wayne Mayor Tom Henry calls the company a "true success story."

Sweetwater could receive up to $2 million in conditional tax incentives from the state based on meeting job creation plans. Other breaks from Northeast Indiana Works and the city of Fort Wayne could boost the total package to more than $3 million.

  • Perspectives

    • Ahh…Yes! Turning a Hot Mess into a Cool Breeze

      "Problems cannot be solved by the level of thinking that created them," is attributed to Einstein over 75 years ago. This still holds true, particularly in challenging communications. Many people address conflict at the level it was created by rehashing and building more evidence for their ‘side’ of an argument. Repeating a position tends to intensify the separation of people.

    More
  • Most Popular Stories

    • The IU School of Informatics, Computing and Engineering will now be named for Fred Luddy for his $60M gift. (photo courtesy James Brosher/IU)

      $60M Gift to IU, Second Largest in School History

      An Indiana University alumnus who founded the information technology firm, ServiceNow, has given his alma mater $60 million to establish an artificial intelligence center. The university says the gift from cloud-computing pioneer Fred Luddy is the second largest in the history of the IU.

    • POET ethanol co. announced in Aug 2019 it was closing the plant in Cloverdale. (photo courtesy: POET)

      Cloverdale Ethanol Plant Closes

      South Dakota-based POET LLC, the nation’s largest biofuels producer, is moving forward with a plan to shut down its biorefining plant in Cloverdale, leaving 50 Hoosiers without jobs effective Friday. The company tells Inside INdiana Business that it is not making any changes to the plans announced two months ago. 

    • The multi-year road project stretched from Bloomington to Indianapolis.

      I-69 Road Project Update

      The Indiana Department of Transportation has scheduled three public meetings for next week to update the community on the I-69 Section 6 road project.    Section 6 is an approximately $1.5 billion new interstate project stretching from Martinsville to I-465 in Indianapolis.

    • Purdue Global Now Offers Analytics Degree

      The U.S. Bureau of Labor Statistics reports that jobs in the field of data analysis are projected to grow 26 percent over the next ten years. Acting upon that data, Indianapolis-based Purdue University Global has launched a new Bachelor of Science degree program in analytics. 

    • (Image of downtown Shelbyville courtesy of Mainstreet Shelbyville Inc.)

      Shelbyville Unveils Major Downtown Redevelopment

      The city of Shelbyville is announcing what it calls a major downtown redevelopment project to boost overall quality of life. The project plans feature green spaces, increased parking, market-rate housing, and infrastructure for public entertainment and community events.