Evansville Touts Tourism Might

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The Evansville Convention & Visitors Bureau says the local tourism industry generated nearly $560 million in economic impact in 2014. The organization's bi-annual report, conducted by Certec Inc., shows the sector supported more than 6,200 jobs.

Evansville, Ind. — The Evansville Convention & Visitors Bureau issued their bi-annual report on the economic impact of tourism for Evansville and Vanderburgh County today. Since 1998, Certec, Inc. has conducted this study to quantify the amount of expenditures, employment and tax dollars generated by the tourism industry. It also identifies where visitors come from, what they do and how much they spend.

In 2013, Evansville and Vanderburgh County economy realized $559.9 million dollars contributed by 4.5 million visitors. This generated $160 million in total tax revenues and 6,220 jobs which paid $110.5 million in wages earned.

• The typical visitor is a college graduate, working in a professional or technical job or is retired.

• Their average length of stay is 1.8 days.

• They travel with 3.6 people in their party.

• 95% stay in hotels.

• They spend $103.79 per person per day, an increase of $4.28 from 2011.

In 2013, 78% of the respondents mentioned they used the Internet to make their travel plans while 40% said they traveled here from information from friends and family. The study’s findings report the top four points of origin for visitors are Indiana, Kentucky, Illinois and Tennessee with notable activity from Missouri, Michigan, Texas and Florida.

The top activities were going to Tropicana Evansville, the Ford Center, Mesker Park Zoo, shopping malls and local restaurants.

The Evansville Convention & Visitors Bureau uses this and other studies to measure the economic benefits of tourism for our community. They are also useful in identifying the demographics of our visitors which will be used in future marketing campaigns.

Source: Evansville Convention & Visitors Bureau