'Silicon Valley of The Midwest' Wins

Posted: Updated:

The president of the Americas for Emarsys says Indianapolis beat out technology heavyweights Austin and San Francisco to land the cloud marketing company's North American headquarters. Sean Brady, a former vice president at Indianapolis-based ExactTarget, says the choice came down to talent, hospitality and location. Austria-based Emarsys is investing $3.2 million into expanding its downtown office and adding nearly 170 jobs over the next five years. The state could kick in nearly $4 million as part of conditional tax and training incentives.

Brady says the work force is driven by the continued investment in Indianapolis tech companies by outside venture capital firms. Verge Founder Matt Hunckler agrees, saying the talent is here "to build great marketing-tech companies and investors have taken note."

He adds the state is well-known for highly-respected customer service, which factored heavily into selecting the location for operations that will handle clients such as eBay, Toys "R" Us, Yahoo and Volvo. He says the company is proud to be a part of the "next center for technology innovation."

Emarsys Chief Operating Officer Ohad Hecht agrees and says Indy's timezone and location made a difference. "The Eastern Time Zone is ideal for conducting business on both American coasts, Europe and in Asia. Additionally, companies like Geofeedia, Tinderbox and Interactive Intelligence have helped make the area attractive to a highly talented workforce. In fact, the Midwest has a higher concentration of Fortune 500 companies than any other region in the country, according to Forbes, not to mention a bevy of world-class engineering schools."

Emarsys has over 450 associates at more than a dozen global locations. It currently employs more than 20 in Indianapolis. Emarsys' clients number more than 1,200 in 140 countries.

TechPoint CEO Mike Langellier said in an email to Inside INdiana Business, "Emarsys' expansion to Indy reinforces the city's dominance as a marketing technology hub. In the past decade, the Indy tech community has had at least 17 acquisitions or IPOs, transactions that unleashed $5 billion in market value. More than $3 billion came from marketing technology companies like ExactTarget, Aprimo, Autobase and Compendium."

  • Perspectives

    • Take Time to Face Reality

      When is the last time that you as a business owner truly stopped for 30 minutes or an hour and truly took some quiet time to reflect on your business? Like most owners, it’s probably been quite some time. We all get busy doing things, working hard, taking care of customers, running the business. But if we don’t take some time each day, week, month or quarter to slow down, we are setting ourselves up for failure. Business leaders and owners need the time to slow down to...

  • Most Popular Stories

    • (Photo Courtesy: Roche Diagnostics)

      Roche VP on List of Influential Women Executives

      An executive with Roche Diagnostics has joined an exclusive list of prominent and influential women, including Oprah Winfrey and Serena Williams.  Cindy Carlisle, Vice President of Human Resources at Roche Indy, was named to Savoy Magazine’s 2019 Most Influential Women in Corporate America. 

    • (Image courtesy of INDOT)

      Noblesville Details Infrastructure Improvement Projects

      The city of Noblesville announced plans for a major infrastructure partnership with the Indiana Department of Transportation that includes five new roundabout intersections. The $16 million total cost of the project will be split with INDOT covering $9.5 million.

    • Shelly Timmons

      IU Health Names New Leader of Neurosurgery

      The Indiana University School of Medicine and IU Health Physicians have named Shelly Timmons to lead the department of neurosurgery. She previously served at Penn State Health Milton S. Hershey Medical Center as vice chair for administration in the department of neurosurgery and director of neurotrauma.  

    • MainGate is headquartered in Indianapolis.

      New York Company to Acquire MainGate

      Indianapolis-based MainGate LLC will soon be under new ownership. New York-based Legends has announced plans to acquire the event retail and merchandise company, though financial terms of the deal are not being disclosed.  MainGate provides custom merchandise marketing services through event retail, team stores and e-commerce platforms. Legends says MainGate will integrate into its hospitality experience division, led by President Dan Smith. The company says it will use the...

    • Image courtesy of the Northeast Indiana Building & Construction Trades Council.

      New Leadership for Skilled Trades Coalition

      A coalition of Allen County educators and businesses which wants to highlight career opportunities for young people in skilled trades is getting a new name and new management. But its mission remains the same. Previously known as the Gateway Coalition, it’s now called the MadeByMe Coalition. As part of the transition, Greater Fort Wayne Inc, that areas’ chamber of commerce, now runs the operation. In an interview with Inside INdiana Business, GFW Chief Executive Officer...